Sambit K Mohanty Email & Phone Number

Bengaluru, Karnataka, India

Develop and execute comprehensive digital marketing strategies to drive lead generation, customer acquisition, and brand awareness.Collaborate with cross-functional teams to optimize digital campaigns, leveraging data analytics and market insights to enhance performance and ROI.Oversee digital advertising initiatives, including PPC campaigns, display ads, and retargeting efforts, to capture and convert target audiences effectively.Monitor industry trends and competitive landscape to identify new opportunities and innovative approaches for continuous improvement in digital marketing efforts.

Bengaluru, Karnataka, India

Hyderabad, India

Papua New Guinea

- Develop a comprehensive Marketing Communications Plan including strategy, goals, budget and tactics- Complete end to end ownership of Internal & External Branding of the organization- Develop an Annual Calendar & Media Relations Strategy, seeking high-level placements in print, broadcast and online media- Strategize & execute brand/product activation, BTL activities in public venues- Participate in business promotional activities, trade shows, seminars, health expos and talk shows on behalf of the hospital- Evaluate opportunities for collaborations, partnerships, sponsorship and advertising on an on-going basis- Keep a running relationship with various corporate tie-ups by organizing frequent programs of engagement- Heading team in coordinating all Public Relations Activities – Public Announcements, Press Releases, Press Conferences, Media Invites, etc- Manage Media Inquiries and Interview Requests from various institutions and investigating authorities- Create content for press releases, by-line articles and keynote presentations for higher management - Handle all of organization’s Digital Property, ensuring it is maintained, sanitized, updated & responsive- Direct Social Media team/agency to engage audiences across traditional and new media

Bangalore

Website : • Maintenance and updating current information• Google Analytics & back-end supervision (Joomla)• Incorporate trending innovations that aim at providing a better user experience.Social Media • Develop and implement initiatives that leverage various social media outlets, (e.g. Facebook, Twitter, LinkedIn, Pintrest, Quora, etc )• Interacts with users on the site and on social networks, encourages participation, and converts them into active members on the site• Establishes relationships with bloggers and other members/influencers in the online medical community. Responds to user queries/comments/suggestions/recommendations• Familiar with a variety of social media concepts and best practices.Online Reputation Management • Uses a listening tool to monitor sentiments towards the brand and take actionable insights Search Engine Optimization• Supervise the activities of vendor aimed at proper and sustained SEOContent Development • Online/offline content creation to promote and market Nova’s web properties.• Maintains channel of communication between designated doctors/ allied clinical staff in getting medical content vetted, and generating fresh and relevant content Search Engine Marketing (CPM), Lead Generation (CPL) & Online Listings• Strategizes, implements, supervises and reports on the various campaigns aimed at procuring Inorganic leads into the sales cycle.Database Maintenance• Correct categorization, updation and maintenance of the various leads, patients, employees, doctors for focussed modes of communication as and when the need arisesMobile Marketing & Email Marketing• Find innovative measures for mobile marketing, including but not limited to Whatsapp, Missed Call Marketing and SMS Marketing. • Sustained, relevant email marketing strategy aimed at existing internal and external clients and potential leads

Bangalore

Digital Marketing: -Website development and update by liasing with external digital vendor - Strategy and Execution for Social Handles- Lead Management: Using Zoho CRM - Business Intelligence : Data Mining, Data Analysis, using HIS system data- Budgeting- Marketing Activities for the financial year on a quarterly basis and with added granularity- New Packages and their pricing and features and (team member) of product activation team.- Brand Custodian : QC on any and all collaterals rolling out to confirm adherence to brand guidelines- Collaterals : Planning out yearly corporate level activities and the collaterals associated with them and their execution, while adhering to brand guidelines and sustaining brand image. Liason with external creative agency for timely production and release- PR Liason: Roll out monthly plans from strategy till execution and archiving ( Team member )- Vendor Liaison for collaboration and co-branding opportunities- SOP formulations : - Training Manuals for staff : CRM Software applications, HIS system data extraction, SMS Campaigns, BI Tools etc. - Event Documentation, - Monthly Newsletters: Both Internal & External - Supervisory Role : Events, Launches, etc.

Bangalore

-Setting up corporate tie-ups for my centre-Data analysis of past records to spot trends and patterns and potential growth areas-Part of team involved in pricing and release of new packages-Customer database management-Liasing with our media partners and creative team for all forms of collaterals : print media, leaflets, creatives-Liasing with our branding team for all online media and activity, i.e. website, twitter, facebook, youtube, wordpress, etc-Part of team in new website's development and functioning.-Liaison between the three centres of our organization in conducting events, releasing new packages, sharing customer feedback, etc-Developing and running In-House Newsletter-Managing events, i.e health camps, health talks, workshops etc on corporate sites-Managing stalls in various expos-Recording video feedback of customer

Bangalore, India

2 months project on Supply Chain Management and Materials Managementunder the guidance of Assistant Operations Director Dr Raghavendra Bhat

Gurgaon, India

Client servicing/Relationship management Voice support for semi-technical issues with accounting software Working in different shifts Cross-selling and Up-selling of products of organization.

Cuttack Area, India

Family run business.We have 4 cameras that we gave out for rent for shooting music videos and television serial episodes.I was in-charge of the logistics of every trip and for employee attendance& payroll.My responsibilities also included the maintenance of the cameras and relationship-building with the clients of the industry.

Master Of Business Administration (Mba), Health/Health Care Administration/Management

Activities and Societies: Founding Member of The Healthcare Committee (2011), Member of the Placement Committee (2012)1st Prize in Paper.

Master Of Science (Msc), Biosciences (Spl Biotechnology), 4.86 / 5.00

Activities and Societies: Photography, Short Story, Grama Seva

Bachelor Of Science (Bsc), Biosciences, 4.75 / 5.00

Activities and Societies: Photography, Quiz team, Grama Seva (service to villages), Cultural Champion (Runners up)

Education record

Education record