I work with small businesses and other brands form, refine or realign their digital / social media identity and design social media campaigns.- Alignment of Social Media Identity with Brand values and vision- Growth of personal brand of people heading a startup/small business- Optimizing Facebook, Twitter, LinkedIn, Instagram, Pinterest for businessesOnline Marketing Campaign Management:I successfully oversee campaigns for different small businesses right from conceptualization to successful execution.I've also worked in branding - brand strategy and development, website traffic, user acquisition and business plans.

I wear various hats under my role as the Social Media Manager at Evening Flavors. I am responsible for the following roles:1. Content creation and Management:This is the basic role of any social media marketer. I create content for social channels like Facebook, Twitter, Instagram, etc., and adapt it to the social media networks. Sharing conversion or interaction oriented content on social media helps in increasing clicks to the website and aids in lead generation. I am also responsible for creating and managing blog posts for the brand.2. Marketing Analyst:As social media becomes more data-driven, I analyse each data from the relevant social network and use it in creating/modifying further content for the company.3. Social Listening:Not only updation and engagement, I also "listen" to the social media channels for possible feedback and community engagement.4. News Jukie:Being a social media marketer, devouring all news related to Marketing and Advertising as well as those related to the industry of our business is a definite necessity. This helps me in keeping up with the trends and generating ideas for content curation.5. Community Manager:Social Media is about people connecting with people. I act as the face of the brand on social media, communicating with and responding to each and every user action, as timely as possible. This helps in increasing engagement and in building our online community.I do encourage a lot of brainstorming and conversations as it helps in releasing locked out ideas from the brain. If you're in the city, feel free to contact me for a coffee meetup!

Working with startups plays a good role in sharpening your skills. When I joined Docplexus, it was in the nascent stages, with website designing going on and brand strategies being initiated gradually. I joined the team and immediately got on to developing website content and aiding in website moderation before jumping onto social media marketing.I researched and analyzed competitors websites and their social media pages before creating the company accounts on Facebook, Twitter, Youtube and LinkedIn. During my tenure, I developed and implemented social media strategies, and tracked the growth of social media accounts.Ours being a niche target market, I also focused on blogging activities for the brand - I wrote upto five relevant articles per week. Also, I devoted my time to website moderation - tracking comments and social shares - recording user feedback and working with the IT team to optimize the landing page.I also interacted with potential customers and clients on social media platforms. We worked towards building a healthy and active online community.Its a fact - if you're a marketing guy, you've to know every trend and innovation coming through on your notebook. My sector being that of Healthcare IT Services, I used tools like Swayy and Google Alerts to learn day-to-day news and breakthroughs. This helped me in content curation for social media channels as well as the website.There were occasions when I live-tweeted for events my company participated in. Also, I implemented new strategies such as Influencer Feedback and Opinion Leader interviews to increase the quality-perception of our company.That's the idea - When you work in a startup you've to don many roles altogether - alongwith the rest of your team, in order to assure smooth flow and growth of the company. I helped the website gain 50% more traffic and user registrations through targeted social media campaigns.

I was the Social Media and Content Marketer at Fameboss Creative, helping businesses carry out an effective social media marketing strategy to increase awareness and ROI.Planned and Implemented Social Media Campaigns, and assisted on all Content related activities.

As the marketing manager, I helped to increase the number of footfalls to the stores by carrying out effective OOH Advertising.

Time Management, Employee Satisfaction, On-the-job Training