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To deliver category leading presence and consumption of the Diageo Spirits portfolio in the market. • To drive value market share growth ahead of competitors. • To drive execution of Diageo strategy both on and off trade, win share across Vodka, Whisky, Gin, Rum and Tequila • To drive NSV growth in all On-Con RTMP redistributors • To drive value market share growth ahead of our competitors in these RTMP redistributors • To deliver growth expectations whilst managing trade investment parameters and leading the NRM agenda with the team • To close the selling loop between RTMP`s and all called on On-Con outlets • Negotiate legal contracts with 3rd party suppliers and services level agreements • Manage the operations of all 3rd party sales and merchandising services providers • To deliver top quartile results in the Advantage survey for Diageo • To drive a fully committed and engaged customer management and sales operations team that understand how they individually contribute towards Mission delivery

To deliver category leading presence and consumption of the Diageo Spirits portfolio in the Formal and Main-Market On-Con outlets• To drive value market share growth ahead of our competitors in the On-Con environment • To deliver a strategy for both Formal and Main Market On-Con that clearly articulates how Diageo will win across Vodka, Whisky, Gin, Rum and Tequila • To execute the strategy in both Formal and Main Market On-Con to win across all product segments • To drive NSV growth in all On-Con RTMP redistributors • To drive value market share growth ahead of our competitors in these RTMP redistributors • To deliver growth expectations whilst managing trade investment parameters and leading the NRM agenda with the team • To close the selling loop between RTMP`s and all called on On-Con outlets • To deliver top quartile results in the Advantage survey for Diageo • To drive a fully committed and engaged customer management and sales operations team that understand how they individually contribute towards Mission delivery

Act as a key member of the senior sales Leadership team.Drive performance of the HEINEKEN SA portfolio, by providing oversight & strategic direction of all channels (route to market channel, off trade channel and on trade channel), retail execution and team development for one of the key region for Heineken South Africa.Provide direction, coaching and feedback to a team of five District Managers as well as holding them accountable for district performance. Drive the annual and monthly business objective planning process; communicate regularly with key stakeholders within the business and externally.as well as key distributors. Ensure execution of programming and retail standards through incentive management, KPI tracking and review with regional leadership team. Lead financial management including oversight of regional income statement, price management, sales and operations planning, budget, invoicing, and expenses. Drive performance and coach regional colleagues (152), across sales and other functions to ensure alignment / gain support from the center. Setting agenda, strategy, and driving execution to deliver business results.Embed Excellent Outlet Execution within all channels (RTM, of trade and on trade). Manage Key Stakeholder Relationships at the most senior levels within both internal and external customer Leadership teams.

Plan, develop and communicate sales strategies (Route to Market and Channel Strategies) through the sales organization. Provide seasoned leadership in the translation and execution of these strategies into impactful programs that will aid the achievement of defined business objectives across all product categories.Ensure local market brand development within a channel; across a variety of strategies including product launches, public relations and communications efforts, setting up displays and designing loyalty programs.Develop, coordinate the execution and oversee the implementation of all programs designed to increase visibility and ultimate off-take of the company’s product range in the country by the sales force.Manage and monitor trade investments and Point of Purchase infrastructure utilization and coordinate the execution of initiatives by the entire sales team in the country. Develop the company’s trade promotional plan and communicate key details of such plans (product, price, pack changes and events) to key Customers and channels.Manage and evaluate trade promotions of the company at all levels to achieve maximum returns.Ensure alignment between the Sales and Marketing organizations on field sales needs and marketing initiatives, including budget management.Monitor and improve processes to link all Marketing activities with the activities of the Sales team. Liaise with the Consumer Marketing Intelligence to improve processes that link corporate brand building activities and product development activities with Sales activities and forecasting.Work closely with external customers to provide category and shopper insights to drive performance.Actively participate in the delivery of specific trainings to Sales Force.Develop, implement & evaluate category plans to meet profit objectives of the company.

Identify new opportunities for sales growth in the assigned region and make recommendations for exploiting these growth opportunities.Review and approve territory plans developed by the sales teams.Ensure profitable and effective execution of all sales plans within the different clusters in the region.Liaise with Marketing, Trade Marketing and other internal and external partners to manage implementation of sponsorships and events within the assigned region.Prepare and monitor recommended incentives for Sales Representatives.Coordinate sales of the company’s products to the retail trade from Distributors (Agents) / SSDs/ and company-operated depots.Liaise with distributors in the assigned region to manage distributor stock inventory movements and avoid incidences of out- of-stockConduct periodic visits to all Distributors in the Region.Submit timely and accurate routine and market information reports to the HQ Sales Office.

Establishment of Heineken South Africa post demerge of Brandhouse Beverages. Designed and developed sales coverage model for Heineken South Africa as well as project lead in commercial projects at Heineken South Africa. Resourcing the sales organization with over 273 sales people Database cleanup and integration Clusters designs by sales teamsBudget splits and allocation to respective general managers Resourcing and appointment of a third company to services low tiers of the main market Sales Automation design and roll out

Responsible for profit delivery, organisational reputation, and top and bottom line growth.

Driving and facilitating the increase of the company’s profit by supporting individual growth plans and development, while simultaneously delivering a competitive outcomeIdentifying the sales gaps in the market by implementing a comprehensive needs analysis processDeveloping and implementing a sales calendar supporting core commercial targets, key customers and brand development strategies covering the national populationFacilitating the improvement of field sales by providing training materials and practicing the knowledge gained both in the classroom as well as in the fieldDeveloping a sustainable Sales Manager programme to develop high quality managers through quality coaching conversations and a focus on team enablement, capability, and willingnessPartnering with Human Resources on the creation, implementation, and improvement of the commercial sales induction plan for beginner sales personnel

Coaching, developing, and training the sales team, including creation of training materials Playing a key role in the career planning and development of employees within the companyCreating and implementing sales force effectiveness tools, and effectively executing sales capability plans

• Educating, inspiring and coaching the sales team, including goal setting and accountability focused on better branding and attainment of customer targets • Successfully managing and achieving pre-set targets such as sales volumes and KPI • Playing an active role in the recruitment and training of the leadership team• Managing and controlling various budgets including sales managers liquor, visibility, travel and entertainment, and overhead • Facilitating the implementation and execution of various company protocols while maintaining high standards and excellence• Building and maintaining relationships with new and existing key customers• Managing and updating key databases and credit management systems

- Leading a team in the attainment of profitability and sales targets, while improving operational efficiency - Managing and controlling the annual capital and operational budgets

Managing a team of 16 in the attainment of sales targets across multiple channels including retail-on, retail-off, and RTM- Developing and implementing business plans, effectively managing key accounts, and identifying opportunities to drive increased sales and profit

Managing a team of 16 in the attainment of sales targets across multiple channels including retail-on, retail-off, and RTMRecruiting, training, coaching, and motivating area managers, sales representatives, merchandisers, and an office administratorDeveloping and implementing business plans, ensuring compliance with trading terms and cycle activity targets Effectively managing key accounts, including identification of opportunities for additional sales Identifying opportunities to drive increased sales and profit

• Responsible for the building of the sales teams for both regions• Creating and implementing of attractive propositions for both customers and consumers• Promoting and facilitating brand awareness• Implementing and taking advantage of the value of the economy as a strategy to increase profits• Responsible for the managing of the liquor budget for the two regions

• Consistently achieving sales targets through use of creative sales techniques and sales excellence tools• Effectively managing sales prices and the competitor trade practice (CTP) budget• Establishing and maintaining strong working relationships with the trade industry• Receiving recognition for performance excellence, earning a certificate of competence