Recently I completed a two-month internship as a Marketing Intern at Angel One (The Most Trusted Stock Broking House In India), where I worked on:-1) Connecting with the prospects/clients via online leads and data and converting the same to the customers.2) Explaining the product to the client and solving any queries.3) Ensuring the process laid by the business is followed up for client acquisition.4) Providing financial services to customers by helping them choose the right financial products.5) Updating the database/lead management system to ensure proper reporting of work.

1) Creating ICP (Individual Customer Profile) & BP (Buyers Persona) based on secondary and some primary research.2) Identifying a list of companies to target and finding out if they already use a competing platform/company for the service Niswey offers (A One-Stop CRM Platform).3) Identifying the target personas (Decision Makers, i.e., CTO, Marketing Manager, Marketing Automation Specialist, etc.) in the targeted organizations.4) Performing thorough research on HubSpot - different hubs, how HubSpot is better than its competitors, and how Niswey can offer a better onboarding/implementation service than its competitors. And identifying gaps and USPs5) Conducting keyword research for the campaign to ensure good organic reach on SERP.6) Armed with the understanding of the target companies, personas, keyword searches, and information needs of the personas, built out a campaign plan document/strategy that covers all channels to achieve the required goals.7) Setting up Facebook/Instagram ads account and creating ad graphics/copies.8) Brainstorming content ideas for the campaign based on the keyword research and figuring out a way to promote the content organically (SEO, social media, email marketing) to get the visitors/leads needed to build an execution strategy.9) Creating marketing campaigns on HubSpot, adding goals, and ensuring tracking of KPIs. Setting up lead scoring to track the campaign performance.10) Designing the nurturing email workflow, writing the emails for the workflows, and setting it up on HubSpot.11) Writing ToFu content based on your content plan and keyword research. Publishing blogs from HotSpot to get enough organic traffic.12) Using HubSpot to create a deals pipeline.13) Based on the strategy and calendar, creating social media posts in batches. Scheduling via HubSpot.14) Setting up the goals on Google Analytics and keeping track of campaign performance - LP, emails, social and content to revise strategy to achieve your goals.

• Managed and ensure sales targets are achieved within the time limit.• Spearheaded a 200% increase in online orders.• Attained a 4.65/5 & 5/5 rating on Flipkart and Etsy for customer service.• Awarded as an employee of the month(Target 3.7Lac)S.S Leathers (E-Commerce Sales):• Pioneered a new sales territory by expanding the business on e-commerce platforms.• Managed continuously increasing sales on marketplaces like Amazon, Flipkart, and Etsy. S.S Leathers (Negotiation & Final Decision):• Prepared and agreed to product specifications, pricing, and timescales with a crucial client• Introduced a customer retention program and provided exclusive services to customers