CEO & Founder at House of Oudh| Manager - Paid Social at GroupMGood with numbers (I think :p), which gives me the edge to understand and analyze ad performance to maximize the ROI, resulting in the best combination of assets, channels, and attributions.In addition, I have a deep understanding of paid media and am eager to expand my knowledge in the areas of planning, analytics, and tracking. I am always looking for opportunities to learn and grow in my field.As a Digital marketing professional, my responsibilities include:Designing, creating, and delivering marketing programs to support the growth and expansion of the organization.Identifying the target market and selecting appropriate marketing tools to serve that market.Ensuring that the website follows design, technical, quality, and content guidelines.Understanding different client profiles, market segments, and products.Setting up a social media presence and developing a strategy for its use.Delivering market insight training to team members.Implementing customer and company-related initiatives across distribution channels to generate income and sustainable growth.Partnering closely with cross-functional teams to ensure that marketing efforts are aligned with overall business goals.Conducting research and developing social media strategies to effectively engage with customers and drive brand awareness.
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Manager Paid SocialWpp MediaLucknow, Up, In -
Manager Paid SocialGroupm Apr 2024 - PresentGurugram, Haryana, India -
Senior Executive - Paid Social ( Media Buyer )Groupm Feb 2022 - Apr 2024Mumbai, Maharashtra, IndiaSpecializing in paid social ads on platforms such as Facebook, LinkedIn, Snapchat, and otherHandling large budgets and focusing on driving awareness and engagement for the brandGenerating brand recall value on digital platformsWorking with major clients such as Coke, Great Eastern, Cartier, and Skill FutureFocusing on media planning and execution, as well as campaign optimization and managementCreating reports with insights to help the business team make informed decisionsManaging digital ad campaigns for big brands.Handle Monthly Budget of $500000+Led the paid social ads team in executing campaigns that delivered results for clientsDeveloped and executed paid social ads strategies that increased reach and engagementCreated paid social ads campaigns that generated Awareness and Brand Recall for clients -
Digital Marketing ConsultantHouse Of Oudh Feb 2022 - PresentSitapur, Uttar Pradesh, IndiaAs a highly experienced and results-driven CEO, I have a proven track record of leading companies towards achieving their revenue targets and driving business growth. With my expertise in sales, marketing, operations, and finance, I am confident in my ability to generate 1 million in revenue within the next year.Throughout my career, I have built and maintained strong relationships with key stakeholders, including customers, investors, and partners. I am a strategic thinker with excellent analytical and problem-solving skills, and I thrive in fast-paced and dynamic environments.If you are looking for a dynamic and motivated leader to help drive your business towards success, I encourage you to connect with me. Let's work together to achieve your goals and exceed your expectations. -
Performance ManagerWildpunch Design Jul 2020 - Jan 2022Lucknow, Uttar Pradesh, IndiaExperience working with small and medium brands in tier 2 and 3 citiesManaging a team, including content and design teamsWorked with clients in various sectors, such as real estate and e-commerce.Building online brands and developing media planning and overall strategies for brand growthGenerating leads for real estate clients and driving revenue growth for e-commerce websitesBuild E-com Brand from zero to 10 L monthly Revenue Store To launch a profitable campaign for a brand with a ROAS of 4 or higher,Building websites for e-commerce clientsManaging SEO and local SEO effortsManaging a social media teamRunning Google and paid ad campaigns for clientsWorking with programmatic and OTT adsLed a team of performance marketers to drive customer acquisition and retention.Defined the strategy and execution plan for the performance marketing teamImplemented a new performance marketing platform to increase efficiency and effectiveness.Redesigned the performance marketing funnel to increase conversion rates.Analysed customer data to identify trends and optimisation opportunities. -
Digital Marketing ManagerWildpunch Design Jul 2019 - Jun 2020Lucknow, Uttar Pradesh, India -
Digital Marketing ManagerMogiapp May 2019 - Jul 2019Hauz Khas Village New DelhiTo acquire customers or active users at a low cost and manage a good retention rate, the following strategies can be employed: Increase daily and monthly active users, as well as the user database, by running paid Facebook and Google app install campaigns targeting potential new users.Use influence marketing to create engaging content for the app and promote it through influencers to reach a wider audience.Develop a strategy to increase user retention by creating successful campaigns, such as a scratch and win promotion.Work closely with the app test team to ensure that the app is functioning properly and providing a good user experience.Monitor daily app notifications and play console data to track the performance of the app and identify areas for improvement.Plan daily in-app notifications to keep users engaged and encourage them to continue using the app.Managed a team of digital marketing specialistsDeveloped and executed digital marketing campaignsAnalyzed data and created reports to assess campaign effectivenessCreated and managed social media contentPlanned and executed email marketing campaignsConducted market research to identify new opportunities -
Digital Marketing SpecialistTuple Technologies Jul 2018 - Apr 2019Noida Area, IndiaDevelop a thorough understanding of the marketing goals and budgets to ensure that the campaigns are aligned and can be executed effectively.Manage the SEO of both client and company websites to improve their search engine rankings and increase organic traffic.Coordinate the creation of digital content, such as website copy, blog posts, press releases, and podcasts, that can be used for tracking and re-marketing purposes.Run search engine marketing (SEM) campaigns to generate traffic to the website through paid search ads.Develop a comprehensive social media plan that includes strategies for content creation, engagement, and advertising.Run programmatic campaigns for clients to help to optimize ad spending and reach the right audience at the right time.Analyzed data and created reports to assess campaign effectivenessCreated and managed social media contentPlanned and executed email marketing campaignsConducted market research to identify new opportunities -
Digital Marketing ExecutiveDigimybusiness (Airon Trading Pvt Ltd) Jul 2017 - Jun 2018Dwarka Area, IndiaWorking on the SEO of the company's blog posts to improve their search engine rankings and increase organic traffic.Delivering first page rankings on many topics in the blogging industry.Writing scripts for the company's YouTube channel.Editing videos for the YouTube channel.Handling the social media presence of the company, including creating and publishing content, engaging with followers, and running advertising campaigns.Working on email marketing, including creating and implementing funnel automation to improve the effectiveness of the campaigns.Funnel Email Marketing for company courseUpper sale and cross-sale for company's existing customer
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District CordinatorRastriya Swasthaya Bima Yojna Jan 2017 - Apr 2017Farrukhabad Area, IndiaIt's A Government Project I am working on a contract basis for months, managing all distribution coordination with gov project, making a route map of the camp also managing a campaign for awareness of gov health card scheme.
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Customer SupportAllsec Technologies Limited Jun 2016 - Dec 2016New Delhi Area, India
Mohd Aqeel Skills
Mohd Aqeel Education Details
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Uttar PradeshElementary Education And Teaching -
Uttar Pradesh BoardScience Side
Frequently Asked Questions about Mohd Aqeel
What company does Mohd Aqeel work for?
Mohd Aqeel works for Wpp Media
What is Mohd Aqeel's role at the current company?
Mohd Aqeel's current role is Manager Paid Social.
What schools did Mohd Aqeel attend?
Mohd Aqeel attended Uttar Pradesh, Dr. A.p.j. Abdul Kalam Technical University, Uttar Pradesh Board.
What skills is Mohd Aqeel known for?
Mohd Aqeel has skills like Digital Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, After Effects, Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator, Canva, Firebase, Team Leadership, Off Page Seo.
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