• Product Manager for Hong Leong Bank eWallet and Shopee. • Acquired new users for Hong Leong eWallet by building long and short term marketing strategyincluding tactical campaigns.• Introduced new features to enhance user journey and experience by understanding user pain points and preferences through analytics, survey and market research. • Utilized Shopee platform to acquire Hong Leong Bank account opening from savings account to credit card.

• Define Shell Malaysia consumer experience in digital channels as part of broader marketing strategy. • Lead Shell always on and campaigns media buy strategy from digital to offline (web, SEM, SEO, programmatic, facebook, youtube, tiktok, waze, KOL partnership, DOOH, print ads, radio and telivision)• Initiate and manage Shell marketing campaigns including partnership campaign to achieve yearly sales target. • Understand audience sentiment through social listening, survey and… Show more • Define Shell Malaysia consumer experience in digital channels as part of broader marketing strategy. • Lead Shell always on and campaigns media buy strategy from digital to offline (web, SEM, SEO, programmatic, facebook, youtube, tiktok, waze, KOL partnership, DOOH, print ads, radio and telivision)• Initiate and manage Shell marketing campaigns including partnership campaign to achieve yearly sales target. • Understand audience sentiment through social listening, survey and analytics to help improve Shell products and services. Show less

• Spearheaded Domino’s Malaysia and Singapore eCommerce team. Accountable for Web and App conversion rate, sales, average transaction, UI/UX and SEO.• Initiate, manage digital campaign and introduce new online feature to help improve online sales growth. • Partnerships and collaboration with marketplaces and aggregators.• Led the introduction and launch of new • salesfeatures through agile Sprint planning and execution."

• Launched Domino’s Pizza on marketplaces (Shopee / Lazada) and aggregators (Foodpanda / Grabfood) platform.• Tracked and analyzed web and app performance to help improve online sales, conversion rate and average transaction value.• Prepared daily, weekly and monthly digital performance report.• Research and study on competitors performance to produce effective digital marketing plan.

• Designed and developed website and EDM. • Responsible in developing concepts, graphics and layouts for marketing collaterals.• Managed and guide several external design agencies. • Tracked, analyzed and prepared web traffic report using Google Analytics to understand user behavior and to enhance web performance.• EDM design and development.

• Involved in designing web, posters, banners, t-shirts, logos and social media ads. • Maintained web security and email database. • Assist Production Team in shooting events and TV programmes (i.e: Maharaja Lawak, Raja Lawak, Penang Jazz Music Festival, Rockaway, Homegrown Space) • Liaising with bands and artist to arrange for EC Inspirasi shooting. • Organized live bands show as a way to promote Homegrown and to attract more viewers for Homegrown’s channel.