Digital And Social Marketing Manager
Malaysia
• Define Shell Malaysia consumer experience in digital channels as part of broader marketing strategy. • Lead Shell always on and campaigns media buy strategy from digital to offline (web, SEM, SEO, programmatic, facebook, youtube, tiktok, waze, KOL partnership, DOOH, print ads, radio and telivision)• Initiate and manage Shell marketing campaigns including partnership campaign to achieve yearly sales target. • Understand audience sentiment through social listening, survey and… Show more • Define Shell Malaysia consumer experience in digital channels as part of broader marketing strategy. • Lead Shell always on and campaigns media buy strategy from digital to offline (web, SEM, SEO, programmatic, facebook, youtube, tiktok, waze, KOL partnership, DOOH, print ads, radio and telivision)• Initiate and manage Shell marketing campaigns including partnership campaign to achieve yearly sales target. • Understand audience sentiment through social listening, survey and analytics to help improve Shell products and services. Show less