Portfolio: Iconic Rooh Afza, RTDs (Milkshakes, Juices, Coconut Water, etc.) Honey, Spices, Edible Oil, NPDs- New Product Developments (NPDs) - Rooh Afza brand extension, Coconut water, Milkshakes, Electrolyte drinks in RTD formats. - New product launches, brand development, packaging design development, GTM, campaign development – Honey, Khaalis Spices, Edible Oil (Mustard & Olive), Soya Chunks. - Driving marketing campaigns (ATL, BTL and Digital) that includes creative development, execution (TVC shoots, media planning & buying, sales support POSM)- Digital media Campaigns– Content ideation and alliances for brand consideration & awareness buildup on social media with focus on core markets. Running influencer campaigns, Meta ads, Google ads, Search, etc. - Managing own D2C platform, website and ecommerce: running visibility campaigns, analysis data, ROAS, conversions, etc. - Corporate Communication: Public Relation, Press Releases, Internal & External Communication - Research competitor strategy– price, positioning, consumer insights, driving campaign operations, market research data analysis to develop GTM & marketing campaigns - Handling marketing agencies, printing and event/ activation agencies to develop campaigns and packaging designs, launches, event strategies. - Working on pricing strategy, managing AOP, annual marketing plan & budgets. Working closely with leadership, Sales & R&D team to maximize sales & profitability

Group Head responsible for managing the entire Non Auto division client portfolio, supervising digital media duties for various clients.Brands Handled: - SONY Electronics – Bravia TV, Alpha Camera and Audio division- HAMDARD (Foods) – RoohAfza beverages, Milkshake, Juices, Honey, Khaalis Spices range, new product launches- IFFCO Tokio General Insurance - Valvoline Oil - Cooper Corp - Tata Power - Suzlon Energy - Ministry of PowerJob Responsibilities:• Create & supervise communication strategies, brand campaigns and execution plans that achieves marketing objectives & the given KPIs across media. • End to end production of creative communication and collaterals for all clients.• Supervising digital team for content creation, SEO, ORM and Reporting responsibilities.• Working closely with the media team to plan, monitor and optimise paid media campaigns.

Responsible for managing brands:- DABUR (Baby Oil & Hair Oil)- Jindal Steel- Dalmia Bharat Group- Dalmia Sugar- Everest Industries - FMC Corporation Job Responsibilities:• Strategizing for new campaign launches & sustenance communication design for existing brand• Supervising development of 360 communication tools – Films, Radio, Print ads, digital, etc.• Planning & implementation of events, product launches, promotions & direct marketing activities for new product launches.• Making strategy presentation, presenting in the meetings, coordinating between agency and client for all the major campaigns and activities.• Collaborated with cross-functional teams on product value propositions, marketing communication for projects and media planning.

Responsible for handling marquee clients like: - Timesjobs.com- KEI cables & wires- BABA/ DS Group (FMCG Portfolio – Catch Beverages, Fru Candy, Snack Factory Makhana - Snacks launches)- USHA Home & Kitchen appliances - Mawana Sugar & Oil- Fena DetergentJob Responsibilities:• Making strategy presentation, driving business growth, coordinating with brand team for all the major campaigns and activities.• Managing and motivating the team of brand executives and project managers.• Managing all aspects of campaigns (ATL and BTL) and digital strategy

Key clients handled: Hero MotoCorp. Ltd. (Two-wheeler motorcycles) I Snap-on (tools & equipment)Springwel (Mattresses) I BSNL (Telecom) I AADHAAR (UIDAI) | Bharat Nirman (Govt of India)Responsible for client management of various brands. Worked on brand building, brand awareness and provided a strategic communication approach to the brands.Executed 360-degree advertising campaign comprising of print campaigns, TVCs, outdoor & digital communication. Designed, conducted & analyzed consumer research and brand health tracking with the respective teams to define campaign performance metrics and ensured a high level of effectiveness. Managing cross functional teams on creative development, branding and advertising.Bharat Nirman (Ministry of Information & Broadcasting, Govt of India)• Successfully pitched the account for 2012 and 2013 year campaign.• Worked on brand building, brand awareness and provided a strategic communication approach to the brand. Gathering valuable client feedback and formulating strategy for region specific communication.• Interacting with the client on daily basis that involves taking briefs, discussing creatives and making suggestions to client as and when required.• Strategizing, coordinating and executing the launch of the campaign.• Done the financial planning for generating the maximum possible revenues.Snap-on (Hand and power tools & equipments)• Successfully pitched the account. • Understand the market of the specific category, doing market and consumer research.• Product communication for individual sub brands like Blue Point, Bahco, John been, etc. • Executing campaign comprising of press campaigns, outdoor, point of sales materials like brochures, catalogues leaflets, flyers, etc.

Wave Infratech Pvt Ltd• Successfully pitched the account. Interacting with the client on daily basis that involves taking briefs, discussing creatives and making suggestions to client as and when required.• Strategizing the launch of its most precious project Wave City Center in Noida.• Gathering valuable client feedback critical to formulating project specific communication.• Executing campaign comprising of press campaigns, outdoor, managing printing materials like brochures, catalogues, leaflets, flyers, standees, etc.INDIAN NATIONAL CONGRESS (INC)• Successfully pitched for the election campaigns of Uttar Pradesh and Uttarakhand assembly elections in 2011-12.• Provided a strategic communication approach for the political campaigns in the states.• Handled and executed the campaign within the strict time period.• Provided valuable inputs to the creative team to work on the campaign.• Done the financial planning to generate the revenues.

Clients Handled BSNL AADHAAR (UIDAI) Bharat Nirman (Govt of India)Responsibilities:BSNL (Telecom)• Successfully pitched the account. Interacting with the client on daily basis that involves taking briefs, discussing creatives and making suggestions to client as and when required. • Worked on brand building, brand awareness and provided a strategic communication approach to the brand• Formulating region specific communication and successfully executing across the country.• Coordinated and executed the launch of various TVCs, still shoots and print campaign for the brand.AADHAAR• Successfully pitched the account. Interacting with the client on daily basis that involves taking briefs, discussing creatives and making suggestions to client as and when required.• Worked on brand building, brand awareness and provided a strategic communication approach to the brand • Strategizing, coordinating and executing the state wise launch of Aadhaar.• Gathering valuable client feedback and formulating strategy for region specific communication.BHARAT NIRMAN • Worked on the next campaign on various social issues under Bharat Nirman.• Executed 360-degree campaign across the nation.

Role: Inside-out understanding of the brand, its market communication and progression of growth Fulfilling clients marketing needs by imparting vocabulary and visual implications to their marketing strategies. Fair understanding of the market scenario and existing competitor brand. All types of A.T.L and B.T.L activities for the client. Market research for the client before presenting the strategy. Billing and financial responsibilities, clients and vendor payments. Field work from studio to various modes of mediums such as electronic, print, radio, outdoor, digital, etc. Managed Brands: 1) The 3C Company (Real Estate)2) DLF ( Real Estate) 3) Hero Honda, Passion Plus (Automobile)4) Fena (FMCG)5) Jindal Steel & Power Ltd. (Jindal Group Company)6) Springwel (Mattresses)7) Bharat Nirman ( Flagship Program, Govt.of India) FENA Detergent • Handled day-to-day jobs of Fena detergent powder and cake, NIP scouring powder & cake. • Handled packaging and launch communication of Fena and Nip.• Strategize for the launch of beauty soap brand- Famus soapSPRINGWEL MATTRESSES • Coordinated and executed the brand campaign and organized the still shoot.• Executed the festival bonanza campaign across the country.BHARAT NIRMAN (Govt. of India Social Service Campaign) • Worked on 15 TV Commercials on various social issues under Bharat Nirman campaign• Executed 360-degree campaign across the nation - TV ads, print ads, radio spots, outdoor campaign, cinema halls, digital banners, website updation,

- Market research for various projects - Hero MotoCorp, DLF real estate. - Interacting with customers and dealers to understand the customer satisfaction and perception of two wheeler brands.- Briefing the creative team and getting the work done by answering their queries.- Dealing with the Media Department for rolling out the media plan and media releases.- Working with creative studio and production manager for artwork and printing jobs.

- Working in tandem with Studio and production manager for creative artwork and media releases.- Market Research, Competition tracking, consumer dipstick, making reports and presentations- Coordinating with Media Department to rollout campaigns- Supported the servicing & creative team to execute campaigns for below brands: - Voltas - Schneider Electric - DT Cinemas