1. Spearheaded the planning and strategic implementation of marketing communications and A&P to effectively support product lines and stakeholder engagement.2. Managed and executed both Above The Line (ATL) and Below The Line (BTL) marketing campaigns, including all aspects of in-house production.3. Played a key role in developing and implementing brand and digital marketing strategies to enhance communication efforts for both products and stakeholders.4. Strategized and planned content management for online and offline channels, ensuring consistent and impactful messaging across all platforms.5. Successfully developed and led an internal production team, fostering a collaborative and innovative work environment.6. Actively involved in budget planning and identifying cost-saving opportunities to maximize the efficiency and impact of product campaigns.7. Committed to team development by facilitating continuous learning and skill enhancement opportunities for all team members.

Job Functions:• Custodian for Bank Islam Berhad brand.• Executed and planned marketing communication Bank Islam Business Units in achieving business objective. • Work closely with advertising agency/creative and owner/Vendors for all the A&P activities for Business Unit.• Monitor the A&P budget for Bank Islam Berhad Key Achievements:• Combined alignment of media buying for a long term commitment for a value-for money bulk purchased with media partner The Star and NSTP’s Group, cost saving for more aggressive and effective A&P activities for press medium.• Sponsorship program that collaborate with media – ASTRO in promoting Consumer Banking products and Bank Islam branding via Imam Muda reality program.• Strengthen Bank Islam new Corporate Identity by setting a uniformed standard with more aligned messaging and templating across all communications mediums.

Job Functions:• Custodian of the Maybank Consumer Banking brand.• Planned and executed media strategy for Consumer Banking.• A&P liaison for Branding and Consumer Product (e.g campaign, new product launch)• Monitor and analysis media report ( i.e ADEX, Competitor Analysis, Market Intelligent)• Planned and executed on-ground event for the Consumer Banking (i.e sales carnival)• Work closely with advertising agency/creative agency/media and owner/Vendors in executing the A&P program • Monitor A&P budget for Consumer BankingKey Achievement:• Spread head and combined alignment of media buying strategy for a year-long campaign basis, this include negotiating with key new media partner – Strass & Big Tree, and existing partner The Star and Media Prima.

Job Functions:• Brand custody for Maybankard, Consumer Banking Maybank Berhad• Execute communication and branding exercise for the cards business.• Plan and executive media programme/communication material for cards business & customers• Work closely with media agency for media planning for yearly activities (e.g TV, Radio, Out-of-home, media buyer/schedule)• Monitor on communications market analysis for Maybankard (e.g competitor analysis/print advertisement/internet/ADEX) • Merchant liaison for marketing activities (e.g in-store promotion, merchant’s joint- promotion). • Maintain close coordination with in-department, division in bank, customers and relevant bodies( MEPS, VISA/Mastercard & Bank Negara), obtain feedback, cor-operation and information for marketing research/project.Key Achievements:• Streamlined the A&P program by standardizing the Maybankard brand across the media, maximised A&P budget to equalized share-of-voice of other main competitor via smart and efficient press buy.

Job Functions:• Executed marketing strategies (i.e merchants campaign, debit card Treats program & developed promotional materials).• Maintain close coordination with all teams in cards business, bank division, customers and relevant bodies( e.g MEPS), obtain feedback and information for debit business. • Conducted product training for branches.• Monitor on debit daily sales and growth and prepare daily and monthly report on debit salesKey Achievements:• Promoting the usage of Debit card acceptance in retails and petrol station, with aggressively promoting Usage Campaign with existing merchant partner (Petronas, The Store, TM Point ). Created positive awareness of cashless habit in purchase using Maybank Debit Card.

• Assist the Sales & Sponsorship Manager on the sales and marketing activities.• Manged budget and expenses for event.• Responsible for new appointment for ticket outlets/travel agents • Monitor and report sales for agents & outlets• Work closely with Tourism Malaysia for international marketing activities (Travel mart, Global Meeting & Sales Mission) international and domestic to promote the event.• Manage the advertising plan for corporate clients, e.g media buyer/schedule, outdoors advertising, for track advertising.