Seasoned professional with a demonstrated history of 24 years rich and comprehensive experience in Sales and Distribution management of leading global and new brands in urban and rural geographies, strategic channel and category development initiatives, for driving multi category business through distribution channel, corporate collaborations & winning RTM models across all FMCG channels.Hold expertise in:* Developing and leading award winning high performance sales teams* Building business, systems and processes from scratch* Crisis Management- The Maggi Recall and Relaunch. Was ASM of the UP Epicentre zone.* Sales and Distributor management* FMCG Sales, Corporate Sales , School activations, Hospital activations and collaborations* Rural activations* Establishing & Revamping Dealer & Distributor network* Channel sales & Category management* Sales concepts - SMS ( Sell more to same ), SNS ( Sell new to same ) & SNN ( Sell new to new )* Increasing footprint of global and new brands in existing & new markets* GTM & RTM* Sales Automation* Merchandising, Loyalty programs & Visibility management for Brand dominance* POS & POPE development and management* Vendor development* Agency management* Spearheading business of market leading global and new brands of Nestle's Nutrition, Beverages, Culinary, Breakfast Cereals, Chocolates and Confectionery & Dairy and Maate Baby Care in multiple channels of Supermarkets, Grocery, Baby Trade, Bakeries, Paan plus, Chemists, Chain pharmacies, Hospitals, Convenience, Wholesale, Rural Wholesale hubs, Redistributors and Out of HomeKey Projects:• Innovative coverage models• Visibility grading• Reenvisaging Brands visibility• Distribution revamp• School activations• Rural Blitz• Channel and Category development• MSS • Innovation in Branding• Corporate & Hospital Activations