Mohd Akram Email & Phone Number

Delhi, India

Leading the category business and strategy for Croma’s digital channels to deliver GMV growth & improving the top of the funnel metrics. Ownership of the overall customer experience for the portfolio and month on month business growth plans.

New Delhi, Delhi, India

Responsible for overall GMV and seller base growth of Industrial Goods category. Set up the Agro tech portfolio from scratch for Central India region and scaled it up to a volume of Rs 40 Cr annually. Worked on the overall customer journey and lifecycle and identifying drops in journey.Key Account Management for 35 sellers and increasing the business volume while forming key partnerships.

Gurgaon, India

1. Built new categories & product lines, increased their onsite & channel visibility & increased month on month growth in sales in existing & new geographies, while maintaining profit margins through appropriate pricing strategies. Reported an increase in GMV from 6 Mn Dirhams to 10+ Mn2. Managed inventory, liquidated ageing inventory & ensured inventory holding cost is minimized. Devised communication and pricing strategies to reduce bounce rates, increase catalogue coverage & ensure sound overall customer journey through structuring navigation & browsing experience. 3. Improved SEO ranking for various category landing pages of Arabic version to top 3 results on Google.

Gurgaon, India

1. Monitoring traffic on sub categories, landing pages & top selling products from different marketing channels. Optimizing the product feed to various marketing channels such as Paid Search, Display, Affiliates, Social Media etc. in order to convert the traffic into sales.2. Product Features created and implemented from scratch on several categories such as Smart Wearables, MP3 Players & iPods, Kitchen Appliances, Chargers & Cables etc. to provide information and specification of the product to the customers and improving content on product page (rich description, images, features etc. ) and filters designed for a better navigation and browsing experience.3. Ownership of P&L components to drive bottom line along with the top line growth of the category.4 Ensuring better customer experience to increase repeat purchases through consistently monitoring product quality framework. Products with favourable rating of Ner Product Score, CX parameters such as product ratings, reviews, RMA% etc. merchandised on prime onsite properties.

Gurgaon, India

Driving the sales for the entire Electronics Accessories and Cameras categories by merchandising appropriate products from the portfolio on desktop site and mobile app.

Gurgaon, India

Research and analysis of the current state of the Indian surveillance market and evaluating its future growth potential for strategizing the launch of Canon's network security cameras. Interacted with system integrators and national distributors of IP network cameras and contributed towards product mapping, competition analysis,developing pricing strategies and suggesting the appropriate distribution model to be followed.

New Delhi Area, India

Worked towards selecting the most appropriate marketing mix and designing promotional strategies for Mindworkzz's first weekend CAT classes in Delhi.

New Delhi Area, India

Catered to cricket content development by writing previews and live reports of IPL and other international cricket matches for their sports website - thesportscampus.com

Nagpur Area, India

Master Of International Business, International Business

Activities and Societies: Member | Team ConventionOrganized the institute's annual business convention. Handling sponsorships, working.

Bachelor Of Engineering (B.E.)

Tata Bluemint Leadership Programme For Young Leaders

Education record