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9 Years of experience in the Indian & Middle East E-Commerce space with core competency in online merchandising, category planning & forecasting, enhancing customer experience, new product launches, overall revenue growth and P&L ownership. In depth data analysis and generating insights to aid overall category business growth has been a pivotal part of all my roles. Currently working to grow the Televisions segment business on Croma.com & Tata Neu App
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Category Lead - Digital ChannelsCromaDelhi, India
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Category Manager - Digital ChannelsCroma Jan 2022 - PresentLeading the category business and strategy for Croma’s digital channels to deliver GMV growth & improving the top of the funnel metrics. Ownership of the overall customer experience for the portfolio and month on month business growth plans.
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Manager - Ecommerce OperationsMstc Ltd. Sep 2018 - Nov 2021New Delhi, Delhi, IndiaResponsible for overall GMV and seller base growth of Industrial Goods category. Set up the Agro tech portfolio from scratch for Central India region and scaled it up to a volume of Rs 40 Cr annually. Worked on the overall customer journey and lifecycle and identifying drops in journey.Key Account Management for 35 sellers and increasing the business volume while forming key partnerships. -
Manager - Category Growth & MerchandisingWadi.Com Oct 2017 - Sep 2018Gurgaon, India1. Built new categories & product lines, increased their onsite & channel visibility & increased month on month growth in sales in existing & new geographies, while maintaining profit margins through appropriate pricing strategies. Reported an increase in GMV from 6 Mn Dirhams to 10+ Mn2. Managed inventory, liquidated ageing inventory & ensured inventory holding cost is minimized. Devised communication and pricing strategies to reduce bounce rates, increase catalogue coverage & ensure sound overall customer journey through structuring navigation & browsing experience. 3. Improved SEO ranking for various category landing pages of Arabic version to top 3 results on Google. -
Merchandising ManagerShopclues Apr 2016 - Oct 2017Gurgaon, India1. Monitoring traffic on sub categories, landing pages & top selling products from different marketing channels. Optimizing the product feed to various marketing channels such as Paid Search, Display, Affiliates, Social Media etc. in order to convert the traffic into sales.2. Product Features created and implemented from scratch on several categories such as Smart Wearables, MP3 Players & iPods, Kitchen Appliances, Chargers & Cables etc. to provide information and specification of the product to the customers and improving content on product page (rich description, images, features etc. ) and filters designed for a better navigation and browsing experience.3. Ownership of P&L components to drive bottom line along with the top line growth of the category.4 Ensuring better customer experience to increase repeat purchases through consistently monitoring product quality framework. Products with favourable rating of Ner Product Score, CX parameters such as product ratings, reviews, RMA% etc. merchandised on prime onsite properties. -
Assistant Merchandising ManagerShopclues Sep 2015 - Mar 2016Gurgaon, IndiaDriving the sales for the entire Electronics Accessories and Cameras categories by merchandising appropriate products from the portfolio on desktop site and mobile app.
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Summer InternCanon India Jun 2014 - Jul 2014Gurgaon, IndiaResearch and analysis of the current state of the Indian surveillance market and evaluating its future growth potential for strategizing the launch of Canon's network security cameras. Interacted with system integrators and national distributors of IP network cameras and contributed towards product mapping, competition analysis,developing pricing strategies and suggesting the appropriate distribution model to be followed. -
Marketing InternMindworkzz Dec 2013 - Mar 2014New Delhi Area, IndiaWorked towards selecting the most appropriate marketing mix and designing promotional strategies for Mindworkzz's first weekend CAT classes in Delhi.
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ColumnistGoals For Souls Apr 2012 - May 2013New Delhi Area, IndiaCatered to cricket content development by writing previews and live reports of IPL and other international cricket matches for their sports website - thesportscampus.com -
Summer InternNational Environmental Engineering Research Institute (Neeri) Jun 2012 - Jul 2012Nagpur Area, India
Mohd Akram Skills
Mohd Akram Education Details
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International Business -
Bachelor Of Engineering (B.E.) -
Tata Bluemint Leadership Programme For Young Leaders -
Springdales School
Frequently Asked Questions about Mohd Akram
What company does Mohd Akram work for?
Mohd Akram works for Croma
What is Mohd Akram's role at the current company?
Mohd Akram's current role is Category Lead - Digital Channels.
What is Mohd Akram's email address?
Mohd Akram's email address is mo****@****ues.com
What schools did Mohd Akram attend?
Mohd Akram attended Delhi School Of Economics, Delhi College Of Engineering, London Business School, Springdales School.
What are some of Mohd Akram's interests?
Mohd Akram has interest in Health.
What skills is Mohd Akram known for?
Mohd Akram has skills like Microsoft Office, Microsoft Excel, Research, Powerpoint, Teamwork, Market Research, Microsoft Word, Event Management, Public Speaking, Social Media, English, Event Planning.
Who are Mohd Akram's colleagues?
Mohd Akram's colleagues are Ayushi Pandey, Shubhank Ashutosh, Uthra Vijay Kumar, Amar Pawar, Amit Kumar, Roopa G, Vinod Methre Methre.
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Mohd Akram
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Mohd Akram
Business Analyst | Focused On Driving Business Success | Enthusiastic About Strategy & InnovationDelhi, India -
Mohd Akram
Driving Growth For Outdoor Businesses With Custom Websites, Seo & Lead Generation 🚀New Delhi
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