Implemented, managed, and optimized paid campaigns across social.Managed PPC budgets, optimizing ROI through bid management and keywordoptimization.Planned one year comprehensive ad campaign calendar with monthly budgetvarying from 1cr to 1.5 cr.Conducted in-depth keyword research and competitor analysis for seamlessexecution of Ads and achieve market share.Worked with data analysts to formulate reports and analyze campaign outcomeson an ongoing basis.Created compelling ad copy and landing page experiences for Facebook &InstagramImplemented conversion tracking and analytics to measure campaign success.Stayed updated on PPC industry trends and algorithm changes.Collaborated with cross-functional teams to achieve marketing goals.

-Developing and executing digital marketing strategies to achieve business goals.-Utilising content management system like Adobe Experience Manager for website management.-Creating Ads for socials, display, search and do SEO copywriting to increase organic visibility.-Actively managing and optimizing paid advertising campaigns on social media-To analyse the data from Adobe Analytics and improve the track ability of the page by monitoring key engagement metrics.-Measuring the ROI of a campaign by key metrics and deriving learnings for future.-To act as Brand Guardian for all aspects of marketing ensuring that all activities are aligned with the brand.-Utilizing Sprinklr analytical tool to track and interpret data for decision-making.-Ability to use Adobe Creative Suite and effectively create, edit and post produce photography and videography content for FnB promotions.-Collaborated with marketing teams to develop, write and edit communications materials, social media content, brand collaterals for print and digital.

- Produce creative strategy for the brand.- Monthly marketing campaign planning and execution including social media plan, campaigns, PR events etc.- Develop, write and edit marketing & communications materials, including press releases, media relations content, corporate content, social media content, brand collaterals for print and digital- Effectively create, edit and post produce photography and videography content for FnB promotions.- Create Ads for socials and coordinate with area team - Digital Marketing for SEO/SEM- Regularise content auditing of website and OTA's- Liaise with Finance for Timely POs & Invoicing.

-Content Auditing of OTA's / Brand Website / Offline processed reservations.-CRM tools to analyze data and market trend for reservation pick up -Remarketing campaigns across various platforms to target specific audiences