• Maintained brand and business KPI dashboards, affirming they were up-to-date, resulting in a 95% dashboard uptime rate.• Conveyed technical insights on how the marketing team can fully utilize their data by introducing different technologies.• Coordinated marketing campaigns and brand partnerships to identify the best metrics to be displayed on final product.• Leveraged SQL, Power BI, ETL for data analysis and reporting, maximizing efficiency through process optimization by 30%.• Collaborated with IT and data engineer teams to secure seamless data integration and fortifying data accessibility by 20%.

●Conducted market research to identify industry trends and competitive landscape, delivering actionable insights to management.●Analyzed customer behavior and demographics to support targeted marketing campaigns, leading to a 15% increase in customer engagement.●Leveraged Excel for advanced data manipulation, analysis, and visualization, creating pivot tables and complex formulas.

• Prepare reports on account status.• Forecasts and tracks client account metrics.• Understanding client objectives & Identifying industry trends.• Managing accounting Operations & Coordinate and facilitate regular client meetings.