Consultation, Tech Management and Solutions on handling of Search Marketing through Search Ads 360 platform for Large Sales Agencies in North America and Auto sector in Canada

Key Roles and Responsibilities:Working as a Horizontal Performance Specialist across all key verticals and clients for SG Hub and SG APAC Travel as a Pilot gCS Initiative in providing SA360 Campaign Management Support.Worked with Key clients across verticals like Travel, Finance, CPG, Retail and Apps in SG - Hub.Business Analysis and Opportunity Assessment for SA360Account Analysis and Industry Analysis to identify growth opportunities for clientsClient Consulting and Servicing across Opportunities and products in SA360 to ensure Client Business goals are achieved and there is a positive Return on Investment for Clients.MultiFunctional Roles like Account Manager, Strategist, Performance Specialist and Product Feature Updates specialistSupported crucial country & client level initiatives and Client Business Strategy building.Bid Strategy identification, structuring and implementation for clients.DDA Testing, Analysis and Implementation with Bid Strategies.Key Team initiatives and projects like WorkFlow Planning, Project Management and Automated Revenue Monitoring sheetsWorked on Key Client Initiatives like Performance stations for automated monitoring of spends, campaign performance, Bid Strategy performance, Keyword suggestions and segmented performance monitoringCross Team integration with DBM and DCM to help drive success in projects ike Search to display and Search to SocialDesigned Key Client resource materials Client/Agency Trainings on Campaign Management using SA360 PlatformMonitoring and assessment of SA360 Product BETAs

Google AdWords Management and Consulting for Large Customers in Hospitality Industry across South East Asia geography with a focussed effort on Singapore. Working with Key LCS Customers in Airlines & Tourism Board and Hotels Vertical in SingaporeWorked with Key clients in Apps, Gaming and Commerce business during my work tenure with Apps, Commerce & Entertainment Vertical in SG - Hub.Account Analytics, Industry Analysis & Complex Optimizations for LCS Clients.Client Consulting & Servicing to improve campaign performances leading to positive return on marketing investments for customersSupported crucial country & client level initiatives like Performance Optimization, Product Adoption Strategies, Search Hygiene Metrics , Campaign & Budget Proposal.STrategy building and implementation of mObile Marketing campaigns for Hospitality clientsMulti Functional Roles as Account Manager, Industry Analyst and Account Strategist for Key clients in Hotels VerticalWorkflow planning and execution for easy execution

Management of Student Activities for the PGDM-C and CCC students of MICA. Acting as a liaison between the MICA administration system and students to develop a healthy eco system viable for strong holistic development of students.

• Worked as a Client Servicing executive for ibsunified at PepsiCo India Holdings pvt ltd, Gurgaon• Worked on development and implementation of a digital platform for Pepsi to enhance brand experience and connectivity• Responsibilities included procurement of deals from partners of Pepsi, interfacing ibsunified and the various teams of PepsiCo

• Worked as an Application Maintenance and Support consultant for Retail sector.• Responsibilities include team management, providing technical consultation to client for the Warehouse Management System