Mo Herms Email & Phone Number

Los Angeles, CA, US

Greater Los Angeles Area

Create, train, and manage multiple teams working on music and entertainment related projects, including metadata organization, curation, marketing, research, writing, production, and experiential.Serve as point of contact for clients (1021 clients have included Amazon Music, Apple Music, Rhino Records, YouTube, Dirtybird Records).Business development to.

Greater Los Angeles Area

Oversee a team of contractors managing online media curation, digital analysis, and creative product development for clients.Algorithm training for recommendation purposes for music streamers.Curation for playlists and radio on music streamers.

Greater Los Angeles Area

Content curation, digital strategy, editorial direction, algorithm training, and metadata cleanup to meet client needs. Curation of video content into marketable playlists for online streamers.Data analysis of music content for AI categorization.Researching and writing music and media articles for marketing uses.Cross marketing with video and radio content.

Los Angeles County, California, United States

Book live music and entertainment for semiannual event.Coordinate staff and stage manage entertainment portion of event.Curate playlists for all event spaces.Create and maintain Spotify profile for marketing use.

Curate and solicit new music for regular on air rotation of internet radio station.Program and host music internet radio show 5 days a week.Content editor for The Independent FM website and related media site contributions.

New York, NY

Create digital marketing strategies around new releases and WEA/ADA catalog, focusing on streaming services.

Coordinate between merchandising, marketing and content areas to secure approvals for entertainment assets used in all campaigns related to Google Play for Android and Nexus. Develop a plan to create a Google Play licensing team.

Create various music promotions for clients.Curate and maintain music playlists based promotions for marketing purposes. Curation and quality control of iTunes Essentials.Co-ordinate iTunes Essentials asset delivery for UK, Canada & Australia with consultants in those countries.Oversee all seasonal/holiday playlist creation & promotion at iTunes.Co-produce.

Oversee & organize incoming music from both major & indie labels for mobile download service.Manage label relationships.Manage 14 mobile radio stations; oversee programming for 5 of these stations.With emphasis on pushing sales, create marketing plans relating to new releases and featured artists as well as relevant back catalog material.Create scripts and.

Provide quotations, negotiate deals, and create licenses for music used in television & film.Maintain relationships with songwriters/ songwriter’s representatives.Work with the creative team to pitch catalog.Coordinate and track all income related to negotiated deals.Create weekly Billboard reports for company wide use.

Berkeley, CA

Host & program weekly music show; received 1995 National Association of College Broadcasting Award as a top 5 finalist for music programming.Coordinate staff of approximately 200 volunteers to maintain station operations & events, organize station meetings & training sessions.Oversee development & full execution of annual fundraiser & other fundraising.