Led the marketing technology implementations including requirements analysis, solution definition, process / workflow development, technical architecture and program management of multi-channel marketing programs and cross-cloud implementations in Salesforce, Sailthru, Iterable, Hubspot and Adobe for Agencies, Brands and Service Partners.Directed client workshops to assess needs, identify pain points and create technical strategy and implementation roadmap for marketing automation programs.Facilitated technical audit, creating object – API mapping and rules of engagement to automate and accelerate migration and implementations across cloud platforms.Served as a technical per-sales lead for important client RFPs, providing technical point of view on competitor platforms and steering Theorem and our partner clients in structuring their response to win new business.

Monitored the overall vertical performance by ensuring quality metrics, resource planning, and project management practices were followed by all teams (200+ across 12 clients) to meet SLAs for deliverables.Delivered sustainable business change that helped turn around Theorem – ExactTarget partnership, with me directly adding $1m to the bottom line in the first 6 months by streamlining the delivery process.Recognized for excellence in service delivery with the additional responsibility of managing critical client accounts and on-boarded over 90 brands on Salesforce Marketing Cloud.

Provided overall project leadership on prototype e-content development for Bharati Vidyapeeth University.Implemented interactive responsive framework in HTML5 with user sessions and assessment schemas measuring learners’ mastery of course content and successfully transitioned Adobe Flash-based content into HTML5 for multi-platform usage.

Managed the entire spectrum of project life cycle, directed a team of 10 and implemented a bespoke KOL activity tracking application (Mobile App) for a healthcare service provider.

Determined the cause of declining customer base and implementing acquisition and retention strategies.Designed promotional content (Print ads, brochures) and organized online promotional events using social networking sites.

Managed the technology planning and implementation of LMS and K-12 projects.Mentored and trained project team members on global items and technical issues pertaining to system architecture and trained the content producers on LMS and delivery strategies.Analyzed client’s requirements for ‘Electives’, a credit recovery course-ware. Identified areas of improvement in the existing development process and implemented an automated content creation tool in EXCEL and Adobe Flash.

Successfully delivered web application and e-learning projects with full life cycle responsibilities including managing scope, cost, and schedule from inception to release for (L'Oreal, WCO, Auchan etc.).Collaborated with customer leads and senior executives and implemented large scale web-application using CMS for Desert Falcon a property agency for Palm Jumeirah.Demonstrated expertise in adapting to new technologies and managed the implementation of CHM a B2B CRM solution.