As Executive Director I am supposed to overseeing all operations, functions, and activities. And responsible for giving the proper strategic direction and implementing a high-quality vision for my organization. In addition to a holistic approach in managing the organization’s operations. • Development, change and restructuring of the company in all its divisions starting with human resources and manpower, positioning of stores and outlets, company software, financial management, public policies, suppliers and agents, operations management, short- and long-term plans and objectives of the company.• Create complete business plans for the attainment of goals and objectives set by the owners and build an effective team of leaders by providing guidance and coaching to subordinate managers.• Act as the public speaker and public relations representative of the company in ways that strengthen its profile.• Devise remedial actions for any identified issues and conduct crisis management when necessary. • Optimize outbound BD activities, own and track all sales metrics and indicators.• Manages cross-functional teams, providing strategic guidance and direction to drive team results.• Continuously gathers and analyzes competitive product information, vertical market trends/drivers and customer insights to ensure the successful commercialization of new products including achieving revenue/margin targets.• Recommends and develops marketing strategies and programs along with promotional materials to increase the market share of existing products in the sports lighting market and adjacent market segments.• Analyzes pricing structure relative to pricing levels in the marketplace. And Continuously monitors the market to ensure competitive pricing structure relative to competition while meeting margin objectives.

As Co-Founder and experienced General Manager I am overseeing all staff, budgets, and operations of each and all business unit. My responsibilities include every aspect of the whole organization from formulating an overall strategy, managing people and establishing policies. To be successful in this role, I working to be a thoughtful leader and a confident decision-maker, helping our people develop and be productive while ensuring our profits are on the rise. Ultimately, I am helping our company grow and thrive.• Head of Sales - Developing the sales strategies, plans, policies and processes aligned to overall company strategy and vision and ensure their effective implementation and execution and to manage KSA regions and branches to achieve sales targets and business growth and sustainability. • Vendors Management – Excellent buy deals generate excellent profit margin in return. As a distributor creating a win-win relationship with our chosen Brand Owners, Agents, Producers, and Manufacturers are mandatory for us. • Strategic Marketing - Implementation of the Brand strategy with extensive developing of a marketing strategy for new and existing products, while ailing company marketing policies and procedures ensuring that the marketing objectives are implemented by the marketing team. • Operations Management – Effectively managing of all showroom's operations including Human Resources, Sales, Payroll Execution, Freight Logistics, Leadership Development, Merchandising, Asset Protection, Inventory Control, Guest Experience, Compliance, Controllable expenses. • Business Development – Target to grow the business and ensure high-level standards by undertaking continuous analysis of the competitive environment, consumer trends, high-quality products, strategic locations for sales point, online store. • Customer Satisfaction - Dealing with wide range types of clients from individuals to institution ensuring excellent shopping experience, and product satisfaction.