Leading and managing end-to-end project of Last mile transformation (Dynamic Delivery Optimization) which proved to be the game changer of year 2022 and 2023 for Unilever Pakistan in terms of digitizing Unilever Pakistan’s overall order fulfillment leg. • Deployed the project on top 96 distributions out of total 300 distribution nationwide which hold delivery fleet size of 750 vehicles and contribute 65% annual revenue to Unilever Pakistan. • Derived delivery cost savings by 12%… Show more Leading and managing end-to-end project of Last mile transformation (Dynamic Delivery Optimization) which proved to be the game changer of year 2022 and 2023 for Unilever Pakistan in terms of digitizing Unilever Pakistan’s overall order fulfillment leg. • Deployed the project on top 96 distributions out of total 300 distribution nationwide which hold delivery fleet size of 750 vehicles and contribute 65% annual revenue to Unilever Pakistan. • Derived delivery cost savings by 12% ~ Rs. 60 Mn annual, by improving vehicle utilization from 53% to 72% and vehicle beat size from 26 to 32, bringing about 12% vehicles savings and 9% distance savings. • Built capability of 750 Delivery Men nationwide to fulfill deliveries via Android Smartphone.• Trained 120+ Territory Managers, 100+ Area Managers nationally with train the trainer concept to execute this project on ground successfully. Show less

Growing Unilever's Digital B2B business through an in-house online ordering application (ROLL). Looking after overall end-to-end Business strategy, Roll-out plans, change management and Retailer engagements. • Grew signups of Unilever B2B online ordering app among retailer by 10% month-on-month (from 39K outlets to 52K outlets nationally) and increased ordering on this application by 20% Month-on-month. • Actively kept engagement of retailers for this app by aggressive… Show more Growing Unilever's Digital B2B business through an in-house online ordering application (ROLL). Looking after overall end-to-end Business strategy, Roll-out plans, change management and Retailer engagements. • Grew signups of Unilever B2B online ordering app among retailer by 10% month-on-month (from 39K outlets to 52K outlets nationally) and increased ordering on this application by 20% Month-on-month. • Actively kept engagement of retailers for this app by aggressive online marketing, discount incentive plans and change management drives. • Auto-mated service delivery mechanism, which lead to improvement in Fulfillment rate from 65% to 85% and about saving of 500 manhours. Show less