• Responsible for planning and implementing the PR activities (Media relations, Crisis management, media monitoring and tracking) of the clients and promoting various events through offline as well as online media. • Generating maximum coverage and impressions for the promotion of the brand.• Formulation of the strategies of the various events of the clients and implementing the plan to ensure Brand Awareness.• Social and Digital planning to increase Website Traffic, help customer to improve their Brand Awareness, boost Marketing Content. • Campaign Planning and Analysis to ensure maximum engagement of the customers.

Responsibilities:• Responsible for appointing a team of Agents, sales officers etc. and training them. • Achieving the target through agents and other sources.• Resolving queries of clients (Intermediaries) and maintaining good relation with them.• Maintaining and updating monthly MIS for the team.

My position at ICICI Bank Ltd. allowed me to understand and analyze the process of home loan sanction and disbursement. My major/primary duty was to maintain co ordination of my team with other departments in process viz. credit, operations, branch banking. The position also put me in charge / responsible for customer need identification and satisfaction.

• Operations o Responsible for leading a team of 8 junior officers and 3 industry counselorso Responsible for end to end fulfillment and service regarding documentation and query solving o Stakeholder management (credit , operations) for the processing of home loan application, sanction and disbursemento Tracking of sanctioned yet undisbursed loans as well as planning & maintaining disbursal targets for the sales teamso Co ordination with junior officers and Branch employees to manage the home loan leads and related query resolutiono Generation of internal loan processing codes and tracking of leads through the internal CRM / loan processing systemo Customer query resolution as well as client engagement for walk in clientso Motivate and support team for ensuring more logins and disbursements to meet the targets• MIS preparation and updatingo Responsible for checking and monitoring of Daily Sales Reports from teamo Responsible for maintaining MIS for allotted branches of ICICI bank ltd Puneo Responsible for lead management and query resolution MIS for allotted branches