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Freya Dutta is the CCO of the design consultancy Antidote. She has 11 years professional history within human centered and user experience design, both inside humanitarian, technology, and advocacy sectors with a focus on game-based interaction for social impact. Freya created work for humanitarian organizations: UNICEF, WASH United, Red Cross Climate Center, Fleet Forum, The Rockefeller Foundation, The Ford Foundation, and The Innocence Project; technology companies: Verizon, Tumblr, Wordpress, and Bloomberg Terminal; and worker’s advocacy groups: The Laundry Workers’ Center, The Workers’ Justice Project, Los Deliveristas Unidos, Construction Workers United, and Liberty Cleaners. Freya led an effort by the Red Cross Climate Center and Partners for Resilience to research, build, and iterate on a set of game-based workshop tools for climate change outreach in Indonesia, the Philippines, and Vietnam. She led workshops, created interventions, collected data, iterated on designs, and redeployed updated experience while testing their efficacy. Freya’s designs have been seen by and impacted millions of people. Her work at Tumblr, Bloomberg, Verizon, and Wordpress specifically focused on user onboarding, overseeing user experience research sessions focussed on increasing engagement and retention within younger audiences. Her game designs were integrated into the Red Cross Climate Center’s outreach program for youth and adults worldwide, and her games are still being deployed by Fleet Forum as part of their digital and physical training programs into driver and fleet safety 10 years after first being deployed. If you receive a food delivery by bike messenger in New York City, you have probably seen her designs for Los Deliveristas Unidos on the stickers, bags, and shirts of bike delivery drivers. She’s a dynamic graduate and undergraduate professor, with over a decade sharing her methods in colleges and universities worldwide. She taught graduate classes in the Design and Technology department at Parsons School of Design, School of Visual Arts Social Design and Innovation department, New York University’s Game Design department, and was a visiting professor at Syracuse University’s Department of Film and Media Arts. She’s also been an invited speaker and guest lecturer at MIT Media Lab, IADE Lisbon, Kölding School of Visual Arts in Denmark, and University of California Berkeley.She is currently based in Lisbon, Portugal, but is frequently found hosting workshops in NYC.
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Creative DirectorAntidote Games Nov 2013 - PresentLisbon, Lisbon, Pt -
Co-Founder And Creative LeadAntidote Games May 2012 - Nov 2013Lisbon, Lisbon, PtWe make playful experiences for understanding complex realities. -
Speaker And PresenterPersonal 2012 - PresentA list of my talks and presentations at various conferences.Aside from design and games, I strongly believe in giving back to the design community. I try and maintain a healthy speaking schedule to share what I have learned from designing for diverse communities globally.
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ProfessorSchool Of Visual Arts Jan 2022 - May 2022New York, Ny, UsTeaching Games for Social Impact at the Design for Social Innovation Program at SVA. Also hosted a workshop for faculty and students on Co-Design techniques and strategies. -
ProfessorNyu Tisch School Of The Arts Aug 2021 - Dec 2021New York, Ny, UsOne of the professors advising the NYU Game Center graduate cohort on their final Thesis games -
ProfessorParsons School Of Design - The New School Aug 2017 - Dec 2020New York, Ny, UsTeaching the core Major Studio class for the MFA Design and Technology students, class of 2019 -
Senior Product DesignerTumblr Nov 2018 - Nov 2019New York, UsRedesigned the new user on boarding experience, content exploration, and content curation during my time there. Please contact me for access to this case study. -
Game Design Mentor And ConsultantGoogle Sep 2018 - Sep 2018Mountain View, Ca, UsI oversaw and supported teams during the Google Accessibility Game Jam in partnership with the Accessibility Research Lab to build morse-code based games for children with different accessibility needs. Projects live here: https://experiments.withgoogle.com/collection/morse -
Executive ProducerNyu Tisch Art And Public Policy Jun 2018 - Jun 2018New York, New York, UsExecutive Producer of Objectif, as part of the NYU Game Center Incubator program. -
Visiting ProfessorSyracuse University Jul 2017 - May 2018Syracuse, New York, UsTeaching transmedia and contextual technological art for the academic year 2017-2018 -
Mentor, Immigration Co/LabTribeca Film Institute Nov 2017 - Nov 2017New York, New York, UsMentored artists and designers for the Immigration Co/LAB, a design hackathon to engage with the aftermath and impact of the current government's regressive immigration policies. -
ProfessorThe New School Jan 2017 - May 2017New York, Ny, UsCore Studio professor for the Design & Technology department's Game Design major (BFA) -
User Experience DesignerBloomberg Lp May 2016 - Dec 2016New York, Ny, UsWorked with the Interaction team on the iconic Bloomberg Terminal's iOS companion app with the in-house design team (worked on-site, contracted via Mobients). Worked on the Bloomberg Mobile Pattern Library, iPad integration and other iOS products. -
Workshop FacilitatorTinkerlabs Jan 2016 - Feb 2016Mumbai, InConducted a set of workshops introducing Design Thinking concepts to MBA students at the Indian Institute of Management in Indore, India -
Art DirectorJust Another Photo Festival Oct 2015 - Jan 2016Developed the branding and an identity package for a radical new photography festival that brings world class international photography to the streets of India, because art is for everyone. Featured in Vogue and the British Journal of Photography, amongst others.
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Graphic DesignerAlliance Ukraine Dec 2014 - Jan 2016Designed the year end content for Alliance Ukraine, a non-profit organization working with at-risk communities to reduce the risk of AIDS and HIV in Ukraine and Crimea -
WriterFreelance 2013 - 2016I have written several articles about games and cultures of play for digital publications. These are the written documentation for academic lectures I have given about games and playfulness.
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Graphic DesignerSky High Films Aug 2015 - Aug 2015Developed the identity package for Sky High Films.
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Graphic DesignerDharavi Market: Dhama May 2015 - Jun 2015Designed the logo for DHAMA, a luxury brand based in Mumbai. DHAMA is a part of Dharavimarket.com, a social venture that allows urban artisans to become entrepreneurs of their own products.
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Resident, Of Games IiKhoj International Artists Association Jun 2014 - 2014Developed TENACITY, an game where players collaboratively tell the story of a city. The game allows for players to play out their ideas of stereotypes and helps begin a conversation about identity that goes beyond the limitations of language. http://www.khojworkshop.org/opportunity/12430
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Design & Interactive Communication Research ConsultantRed Cross Climate Center Jul 2012 - Aug 2012I was funded by several grants from the Climate Development Knowledge Network in UK to research game-based climate education. This took me to Kenya to explore the potential for games to illustrate the pressing risk of vector born diseases like Malaria and Dengue. Following this, I began a 3 year project in partnership with the Red Cross Climate Center and the Partners for Resilience Network in South East Asia, focussing specifically on Indonesia and the Philippines, to research local cultures of play, and to develop frameworks for game-based education about a changing climate and it's impact on agrarian coastal communities.
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VideographerThe New School 2011 - 2012New York, Ny, UsOn site vdeography for the Parsons Fashion Transmedia Book Project. I recorded interviews with famous parsons alumna like Jason Vu, Isaac Mizrahi, Reed Krakoff, Kay Unger, and Alexander Wang. -
Costume Designer & StylistFreelance Nov 2007 - Oct 2009Researched and developed costumes for advertising films in Mumbai, India
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First Assistant DirectorFreelance Jan 2007 - Sep 2008On-location production and direction assistance
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Production Manager / Executive Line Producer (Rajasthan Schedule)Victory Moving Pictures Oct 2008 - Jan 2009Produced the shooting of the bollywood film Victory
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Assistant DirectorFootcandles Film - Mumbai 2006 - 2007Researched and developed pre and post production materials for advertising films.
Mohini Freya Dutta Skills
Mohini Freya Dutta Education Details
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Parsons School Of Design - The New SchoolGame Design -
University Of MumbaiMass Media - Journalism
Frequently Asked Questions about Mohini Freya Dutta
What company does Mohini Freya Dutta work for?
Mohini Freya Dutta works for Antidote Games
What is Mohini Freya Dutta's role at the current company?
Mohini Freya Dutta's current role is Design Leadership.
What is Mohini Freya Dutta's email address?
Mohini Freya Dutta's email address is fr****@****ail.com
What is Mohini Freya Dutta's direct phone number?
Mohini Freya Dutta's direct phone number is (212) 229*****
What schools did Mohini Freya Dutta attend?
Mohini Freya Dutta attended Parsons School Of Design - The New School, University Of Mumbai.
What are some of Mohini Freya Dutta's interests?
Mohini Freya Dutta has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Mohini Freya Dutta known for?
Mohini Freya Dutta has skills like Game Design, Interaction Design, Graphic Design, Illustrator, Adobe Creative Suite, Photoshop, Creative Direction, Storyboarding, User Experience, User Interface Design, After Effects, Video Games.
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