Understanding client requirements/needs and goals.Responsible for day-to-day social media advert management and performance of client accounts, requiring interaction with both internal and external stakeholders.Providing strategic insights on the landing page, ad creative, etc. for clients. Experiment with new growth strategies and ideas.Create paid marketing campaigns on social to help reach more customers and interested people.Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.Working closely with different teams to generate, edit, publish and share dailycontent (original text, images, video, HTML) that encourages community members to act.Continuously improve by capturing and analyzing the appropriate socialdata/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (SEO, PPC, AdWords, etc.) to manage reputation, identify key players and coordinate actions.Weekly/Monthly reports.

Achieve daily review targets with accuracy & meeting the SLAs definedEnsure Social Media Campaigns Set up & Build is reviewed & suggestions for optimization sharedIdentify issues at Campaign set up and build stage & suggest ways to fix themWork towards improving the metrics for Social Media Campaigns (Clicks, Impression share, CPM)Provide constructive feedback on setup issues found and suggest ways of improvementDocument the feedback & analyze trends for issues found during campaign review; accordingly suggest refreshers for product trainingSupport trainees & bottom quartile agents come up the learning curve and help them achieve productivity & quality targetsSupport Search Campaign Set up & Build & actioning of Tickets for Running Search Campaign

•Campaign Content Creation on various Digital platforms •Creating a buzz around the brand, product promotions, product launches•Tracking, measuring and reporting online content efforts•Analysing and monitoring the effectiveness of various aspects of the campaign such as traffic, conversations and engagements•Research on new trends and processes •Training and managing junior team•Coordinating with the clients for queries, requirements and updates •Brainstorming with directors and senior management on the way forward for assigned clients•Coordinating with the Graphics team for brainstorming and generation of creatives •Providing adequate reportage of activities to Department Head on a weekly basis•Building and maintaining Online Relationship for the company with bloggers and influencers•Preparing Ad Plans for amplifying the brand reach •Facebook and Instagram Advertising via Advert Manager•Social Media tools like Hootsuite, Tweet Deck, Sprout Social for executing, scheduling and managing SMM activities•Monthly Competitor Analysis•Multiple account handling

Research Data Collection For Inorbit Customer Satisfaction

Analyzing the behavior of customers in terms of spends and savings and accordingly offering appropriate offers to them and also involves the activity of acquiring new customers and enhancing the existing relationship by cross-selling or up-selling products to them. Information support to Business Users (BIU Dept.) for analytical projects & MIS generation Development & Execution of new campaigns for Cross-selling products.