9+ years of experience in marketing and sales communication targeting various buyer personas across B2B and B2C market. Developing content based on consumer funnel of an industry to fuel lead generation engine and build a strong brand presence. • Framed business communication to target the right buyer persona using various organic and paid channels.• Lead a team for B2B lead generation campaign and increasing the lead count by 25%.• Documented content strategy from scratch to increase organic traffic using keywords, social media posts, and e-mail marketing.• Generated 5% increase in newsletter subscribers after six months of content creation for B2B technology market.• Drafted corporate communication content to improve brand presence among consumers.