➢ Leading overall Supply Chain & Operations for bijnis Darkstore with Order & Warehouse management, Order Allocation to Delivery. ➢ Building Repeat SKUs logic with analysis of Sale Through, PDP Visits, Sold in TAT data in order to target retailer's retention & zero GMV Loss.➢ Developed the bijnis Support module from the ground up, creating a structured system for ticketing, queries, and FAQs, which led to a 20% reduction in turnaround time (TAT).➢ Cut P&L costs by around 55% through the implementation of features including Buyer Segmentation, Pinocde Analysis, QC Checks, GR-NGR, Settlements, and more.➢ Integrated new 3PL partners into our platform, expanding customer reach and contributing to a reduction in freight costs.

➢ Defining product vision & strategy of Integrations & Plugins Tribe in Sendinblue.➢ Analyzing clients feedback & reviews to understand their pain points to improve the product continuously.➢ Identifying new features to add on in our existing plugins to make them more competitive, relevant & ahead of our competitors.

➢ Defining product strategy, release level feature choice, and whole product thinking of SR Support.➢ Working with the internal business team, CS team and Tech team to create a support platform for our sellers & agents which eventually helps us to phase out the external support tool.➢ Driving seller centric SOP Integration product on SR to resolve their disputes within the defined timelines.➢ Closely worked with LOPS & Finance Team to create the Refund Module feature to proactively identify such shipments & provide refunds to reduce the seller churn rate and less seller complaints.➢ Implementation & Driving of CSAT Score over WhatsApp from different products i.e. Support, Escalations, Agony etc.➢ Revamped Request POD & Delivery Dispute flow to make it more seller centric which eventually helps the internal team & reduces the resolution time by 50%.➢ Create ODA & RTO feature to predict the ODA/RTO percentage on courier basis which eventually helps our sellers while choosing the courier partner for their shipments.➢ Implementation of Suppress Pincode module, which enabled team to proactively inform sellers & defined new EDDs.

➢ Responsible for product strategy of the SR Shipnow, release level feature choice, and whole product thinking.➢ Was involved in finalizing wireframes, basic theme, and UI screens with Recommended Courier for the sellers.➢ This Recommended Courier result in 33% courier selection within the 1st month of its launch.➢ Taking care of new couriers implementation, segregation of courier services, and manage communication with our partners on the SR platform.➢ Integration of Hyperlocal Services on the SR platform from scratch.➢ Designed the complete Multi Packet & Split Shipment system for the sellers which include Shipment Distribution Workflow, Shipment Warehouse Management, and Shipment Courier Management.➢ Developed strategies for platform rating & review through all the mediums such as Google, Play/iOS Store, Channel Partners, Landing pages, etc.

➢ Responsible for product strategy & product research of the Ed Tech world, release level feature choice, and whole product thinking.➢ Introduced and implemented a user-centered design with defining conversion parameters. Regular monitoring of Internet Traffic, Bounce Rate, Site performance, and Conversion.➢ Major areas include creating wireframes, usability testing, A/B testing, site analytics, bugs handling.➢ Work closely with all the cross-functional teams to get the task done and deliver the project within the timeline.➢ Proactively identify and resolve strategic issues and risks that may impact the team’s ability to meet goals.➢ Designed the complete Template Manager with Dynamic Registration Flow for Marketing Team to create microsite within hours thereby resulting in 50% higher conversions and 70% time-saving.➢ Redesigned and redeveloped the Exam, Course & College product with better design, more information, relevant data & conversion metrics.➢ Implemented the automation of Ranking Structure with College Ecosystem in order to get the whole data from a single point to reduce the data dependency on the team & expedite the ranking process.➢ Unification of two different tools on the platform which results in a 30% increase in sales.

➢ To create a roadmap for the product and plan new ideas with proper gap analysis and after impact analysis.➢ Improve the existing product by implementing new features depending on the market & customer needs.➢ Redesigned and redeveloped the whole Buy Lead Generation Forms and increased the count of Buy Leads by 2.3x.➢ Define success metrics & reports for analysis to monitor the post-launch performance of Features/enhancements.➢ Analyze data to understand user behavior and use the insights to improve the product continuously.➢ Built the complete Multi-Step Form Process from scratch and closely monitored and analyzed the data to increase the field value success rate from 5% to 20%.➢ Reorganize the last 10 years Email Marketing Data to increase the delivery rate, reduced bounce rate which eventually leads to more buy leads.

Comparative study of auction & e-auction in India.