● Managing 200 Cr yearly spends for clients across verticals like e-commerce, grocery, hyperlocal, fashion and OTT● Client Portfolio consists of Noon marketplace (UAE, KSA and Egypt), Noon Daily, NowNow, SIVVI, Noon Food, Discovery+, Virgin Mobile, Aditya Birla Health Insurance and Testbook● Using need-gap analysis strategizing and leading the development of in-house tools like feed management and measurement protocol to boost performance across e-commerce, BFSI & Ed-tech● Leading 17+ member team and ensuring their individual learning, personal and professional development● Maintained 85%+ CSI (client satisfaction index) for four consecutive quarters while scaling up operations● Improved ROI by over 25% on the top client while scaling up the account by 2x on app, shopping and display● Planned and drove quarterly OKRs to completion with a minimum 95% achievement rate● 10% Q-on-Q improvement in adherence to best practices on the top 15 accounts while leading the QI Audit process● Working closely with the channel partners and account managers to come up with account turnaround plan● Identified and streamlined operational issues and devised proper solution to ensure smooth client operation⫷Achievements⫸● Won the digital mandate of 8 Noon group subsidiaries by delivering excellent Y-o-Y performance ● Maintained the lowest attrition rate across the agency while mentoring 3 to Strategy Manager● The team has been winning the recognition of most process-oriented team for last 3 quarters

● Managed monthly spend of 1 Cr+ for DLF, VTP Group, Xrbia Developers and a UK-based insurance provider● Enabled clients with a go-to-market strategy for their digital performance and branding endeavors● Formulated content, design and tactical strategies to ensure the performance of campaigns against set KPIs● Identified trends and insights, and optimize spend and performance across digital channels using the insights⫷Achievements⫸● Delivered 15 site visits for a hi-end luxury property priced 35 Cr with 1/3 CPL● Generated business worth 1.25 Cr+ on spends of 2 lac for a real estate client

● Team lead for Barmer refinery foundation stone laying event, attended by Hon’ble Prime Minister Narendra Modi● Ideated and developed IEC material of 14 flagship schemes while working with Chief Ministers office● Played an integral role right from ideation to execution of design & communication strategy for the launch of BTH – India’s biggest Incubator and Innovation Centre● Developed & executed holistic marketing campaigns for iStart - an integrated platform for startups in Rajasthan● Lead a team of 6 in managing the social media campaigns for Rajasthan state government● Generated 700+ leads digitally and boosted the admissions for an engineering college● Ideated and executed the integrated marketing communication (Publications, TVCs, Films, Print Ads, Venue Branding and Radio Spots) for Rajasthan IT Day 2018 ⫷ Achievements ⫸● Developed and executed the launch campaign (6 divisional headquarters and 10 districts) for India’s most advance Command & Control Centre - Abhay● Formulated the launch campaign for iStart Nest – Rajasthan’s first free incubator for startups

➤ Hospitality Industry: Jaipur Marriott | Crowne Plaza | Souvenir Hotels | Jaipur Exhibition & Convention Centre● Ideated and developed 360⁰ marketing campaigns to promote weekly/monthly F&B offerings● Used social channels to amplify the reach of the campaigns and increase brand’s online footprints ● Curated the brand identity and developed marketing collateral for South Asia's largest Exhibition and Convention Center - JECC➤ Real EstateUnique Builders | UDB | Riddhi Raj | Upasana Group | Shree Ram Group | SDC | Siddha● Conceptualized and delivered holistic marketing campaigns for luxury and affordable housing projects● Strategised and curated the content for social channels to engage the target audience and enhance the client's digital footprints● Designed and developed the marketing collaterals like brochures, handouts, flyers, press ads, TVCs, Radio Spots etc. to amplify the reach and effectiveness of the marketing campaign➤ JewelleryPCT Jewelers | Jewels Emporium | Derewala | Poppy Dandiya | Tholia's Kuber● Researched and analysed on-going UI/UX trends to develop e-commerce portals and the helped the client maintain a robust online presence● Organized and conducted model and product shoot to create marketing campaigns which resonate with the client's target audience● Ideated, planned and developed Documentaries, TVCs, Motion Graphic and other AV products to complement the client's marketing campaign➤ Fashion & Home Furnishing: Rajrang● Designed the UI/UX of a new e-commerce portal to help the client revamp its online presence● Social Media campaigns specific to Europe helped the client foray into European markets ● Research-driven social media strategy boosted the domestic sales for the brand⫷ Achievements ⫸● Boosted F&B revenue of the Jaipur Marriott Hotel by 15% year-on-year● Using FB advertising, generated sales of INR 1.5 crore with a small budget of INR 10 lac

● Gathered primary & secondary data to generate comprehensive reports on potential products● Planned & executed BTL activities to gauge market sentiments & increase brand presence● Ideated and organized product and sales promotion to help boost the channel partner's sales● Improved brand visibility by ensuring the proper display of marketing collateral at strategic locations● Maintained smooth functioning of the dealer network by redressing grievances in a time-bound manner● Worked in close collaboration with the design and the production team to achieve revenue targets⫷ Achievements ⫸● Boosted the annual turnover by 50% to $3.75M● Expanded the network to 5 dealers for textile goods in Lome market● Started operations in 2 new cities (Ibadan and Ilorin) for textile goods

● Ensured the territory targets were met by driving sales at the primary, secondary and tertiary level● Boosted pull demand by organizing product and sales promotion at competitive locations● Maintained excellent relationship with the influencers by organizing dealers, painters, shop boy and contractor’s meet● Promoted small and medium-sized dealers for a balanced territory ● Ensured a smooth functioning dealer network by redressing grievances in a time-bound manner⫷ Achievements ⫸● Negotiated an industrial contract worth INR 1.5 crore ● Resurrected the “Master Stroke” loyalty program - targeting painters and contractor

● Generated potential business leads using emails, calls and cold calls● Through consultative sales successfully negotiated contracts● Ensured everything was delivered to the client as per the contract● Using competitor mapping, kept the manager and the team abreast with the competitions