Loyalytics is a boutique analytics consulting company helping businesses improve their customer loyalty across industries through the use of data and analytics. We help businesses convert data into an enterprise asset and leverage it to shape their customer strategy. Our mission is to be the “Voice of customers” for all our business partners. We currently work with some of the top retailers in the MENA and US region. Our flagship product is a SAAS based customer Loyalty and engagement platform called Insyt.ioInsyt.io is a one of its kind SAAS based customer engagement and marketing automation platform. It helps marketers create a true Omnichannel view of its customers by unifying all customer interactions across both physical stores and ecommerce sites. Leveraging its inbuilt proprietary AI and machine learning models the platform enables businesses to deliver contextual marketing to their customers across multiple channels (Email, SMS, Push notifications, In App messages etc) leading to increased customer satisfaction and revenues

Leading a team of consultants responsible for providing "Customer Centric" insights for the discretionary business. The team provides insights to the buyers, to help them make customer centric- data based decisions for a wide variety of retail business problems including assortment planning, promo effectiveness, campaigning, pricing etc.Project ideation, scoping and planning for the discretionary businessInnovating solutions to help category owners make better decisions wrt targeting, campaigning, assortment, category development.

Enhancing customer loyalty through Designing data based solutions and providing business insights across various retail solutions like, ranging, Pricing and Promotions, Availability.Led loyalty solutions for Tesco PLC for its UK and China operations to provide solutions for marketing campaigns and promotions, customer insights, campaign evaluation.

CRM analytics - Worked in the CRM analytics team.Worked with online music company, online photo sharing company, broadline retailer, pharmaceutical clients to provide CRM solutions. Built survival analysis, logistic and linear regression models and used key driver analysis extensively.