Mohit Khattar Email & Phone Number

Mumbai, Maharashtra, IN

Lead the brand, business, expansion and growth of Baskin Robbins in India and parts of South Asia

* Lead development and launch of select new hi potential business.* Fine-tune retail strategy for new retail brands for diverse companies in the Group.* Building competencies to enable a sustained edge in operations.

Mumbai, Maharashtra, IN

• As CEO & MD for 7+ years, transformed the company from a small un-differentiated & hugely loss making retail business to a fast growing, sharply positioned entity, much loved by customers. Conceptualized and lead its.
• Created a scalable & robust business model, iterated processes & systems, and developed an efficient operation. Grew Sales Revenues (up 14 fold), Gross Margins (up 50%) & Sales Throughput levels to the very best levels.
• The business achieved EBITDA break even at All store level. Mature stores are profitable.
• Through this period, re-defined the core consumer proposition, positioned the brand as the finest in the industry, built an aspirational aura & executed the vision of a scalable business model catering to an up-market.
• Successfully dictated its locations strategy, its design philosophy & defined the customer journey in the stores.
• Handpicked, mentored and led a direct reports team of 10 and an indirect team of over 1200 passionate personnel. The business operated with one of the lowest attrition rates in the industry and consistently recognized.

IN

• One of India's early stage retail chains in the food and grocery supermarket, telecom and pharma retail space.
• Played key role and created systems as part of core team to help rapid business expansion and turnover ramp up to Rs 2300 Cr.
• Set up the Marketing organization structure including a product category team, an insights team and a private label team. Launched over 400 SKUs as part of its private label portfolio with sales contributing to over.
• Developed and executed high decibel & impactful communication & media strategy for its business launch and subsequent play in the industry.
• Successfully built equity for the grocery & Mobile businesses through hard hitting multi-media campaigns, focused PR and tactical activations. The equity helped catapult the brand to leader status in the organized.
• Created exclusive stand-alone stores and shop in shops for the mobile business.

• Worked towards transforming the operation from a low profit, low involvement business to a consumer oriented business through pan company interventions. These included a radical churn in selling systems; move from.
• Rapidly grew market share in a highly competitive and low industry growth context from 26% to 33%. Helped up the organizational profitability from (-) 1% to +3% PAT over a 4 year period.
• Successfully introduced metrics to track customer satisfaction, targeted the youth segment, opened the first 10 exclusive showrooms for the business;
• Forged association with the Cycling Federation of India to promote cycling through events, endorsements etc.
• As a core Management committee member, actively directed the day to day operations and played a key role in important decisions for the business. Part of team that helped the organization achieve the CII-EXIM bank.

Head of Sales & Mktg at T.I Cycles of India (part of the Murugappa group) based at Chennai. Responsible for topline delivery, mkt shares, operating costs.systems and processes to ensure consistent growth, quality, bottomline delivery.

Slough, Berkshire, GB

Worked in a pan company global project to identify and quantify new product and concept ideas and opportunities for the business to develop and launch products. Some identified products now in the market.

Slough, Berkshire, GB

Led sales Operations and grew business radically through focus on re-alignment of the distribution channel, radically increased distribution reach and disciplined sales operations.

Led the Sales operations for Timex watches in the Western Region

Launched Timex watches in India. Led it to become India;s second largest watch brand within 2 years of launch.

Mba, Marketing

Bsc (Engg), Mechanical Engineering

Science