Mohit Khattar Email & Phone Number

Mumbai, Maharashtra, In

Lead the brand, business, expansion and growth of Baskin Robbins in India and parts of South Asia

* Lead development and launch of select new hi potential business.* Fine-tune retail strategy for new retail brands for diverse companies in the Group.* Building competencies to enable a sustained edge in operations.

Mumbai, Maharashtra, In

* As CEO & MD for 7+ years, transformed the company from a small un-differentiated & hugely loss making retail business to a fast growing, sharply positioned entity, much loved by customers. Conceptualized and lead its strategy, scaled the business from a single city operation to a pan-india business, built the team, set up its functions and ran its processes while managing & delivering its P&L. • Created a scalable & robust business model, iterated processes & systems, and developed an efficient operation. Grew Sales Revenues (up 14 fold), Gross Margins (up 50%) & Sales Throughput levels to the very best levels across all food and grocery players in the industry. • The business achieved EBITDA break even at All store level. Mature stores are profitable. • Through this period, re-defined the core consumer proposition, positioned the brand as the finest in the industry, built an aspirational aura & executed the vision of a scalable business model catering to an up-market audience. Anchored its product strategy, directed its Private label program and category management. • Successfully dictated its locations strategy, its design philosophy & defined the customer journey in the stores. • Handpicked, mentored and led a direct reports team of 10 and an indirect team of over 1200 passionate personnel. The business operated with one of the lowest attrition rates in the industry and consistently recognized for superior service levels in stores. • Opened new channels for business including phone orders & online orders. • Acquired and integrated a stand-alone e-commerce company into the business with the aim of pushing share of online business.• Championed tactical customer engagement initiatives while developing a strong brand advocacy program.• Defined its category management approach; Laid out the brand architecture for its private label program and scaled it successfully.• Consistently recognized and awarded as India’s best food and grocery player across forums.

In

One of India's early stage retail chains in the food and grocery supermarket, telecom and pharma retail space. • Played key role and created systems as part of core team to help rapid business expansion and turnover ramp up to Rs 2300 Cr. • Set up the Marketing organization structure including a product category team, an insights team and a private label team. Launched over 400 SKUs as part of its private label portfolio with sales contributing to over 20% of total business.• Developed and executed high decibel & impactful communication & media strategy for its business launch and subsequent play in the industry.• Successfully built equity for the grocery & Mobile businesses through hard hitting multi-media campaigns, focused PR and tactical activations. The equity helped catapult the brand to leader status in the organized retail market.• Created exclusive stand-alone stores and shop in shops for the mobile business.• Negotiated profitable associations with telecom suppliers. Grew the vertical to 15% share of the overall telecom market (in cities where it existed). • Devised systems to manage inventories, product mix & sales staff motivation

• Worked towards transforming the operation from a low profit, low involvement business to a consumer oriented business through pan company interventions. These included a radical churn in selling systems; move from wholesale to controlled distribution, set up of retail operations, reduction of trade & company inventories (from 70 days to 30 days), debt reduction, enhanced pace of new product introduction (incl.re-launch of existing brands with clear propositions), reduced time to market for new products, integration of design within the product development process to emphasize the need for superior design aesthetics and better functionality, etc.• Rapidly grew market share in a highly competitive and low industry growth context from 26% to 33%. Helped up the organizational profitability from (-) 1% to +3% PAT over a 4 year period.• Successfully introduced metrics to track customer satisfaction, targeted the youth segment, opened the first 10 exclusive showrooms for the business; • Forged association with the Cycling Federation of India to promote cycling through events, endorsements etc.• As a core Management committee member, actively directed the day to day operations and played a key role in important decisions for the business. Part of team that helped the organization achieve the CII-EXIM bank commendation certificate for strong commitment towards business excellence.

Head of Sales & Mktg at T.I Cycles of India (part of the Murugappa group) based at Chennai. Responsible for topline delivery, mkt shares, operating costs.systems and processes to ensure consistent growth, quality, bottomline delivery.

Slough, Berkshire, Gb

Worked in a pan company global project to identify and quantify new product and concept ideas and opportunities for the business to develop and launch products. Some identified products now in the market.

Slough, Berkshire, Gb

Led sales Operations and grew business radically through focus on re-alignment of the distribution channel, radically increased distribution reach and disciplined sales operations.

Led the Sales operations for Timex watches in the Western Region

Launched Timex watches in India. Led it to become India;s second largest watch brand within 2 years of launch.

Mba, Marketing

Bsc (Engg), Mechanical Engineering

Science