Mohit Malhotra Email and Phone Number

- Identified gaps in brand strategy, planning, and communication strategies. Conducted in-depth analysis using YUMI analytics software to understand customer behaviour trends and preferences, resulting in dynamic marketing campaigns across offline, digital, social, and PR channels. Achieved a 63% increase in TVR (broadcast rating) over a season, from .24 to .38.- Developed and implemented a brand message of 'Yahan Sab Boss Hain' throughout campaigns. Shared a creative brief with on-ground and digital agencies, resulting in a targeted plan for the season and doubling the reach from 45 million to over 90 million.- Designed a model to analyze campaign effectiveness through metrics such as tickets sold, revenue generated, increase in reach, and broadcast rating over the season, providing quantifiable measures of campaign success.- Created comprehensive marketing plans within specified budgets, leveraging integrated campaigns across multiple channels like offline marketing, social media, digital mediums, and press releases to create a cohesive brand experience and connect with potential audiences through various touchpoints, while also maximizing reach and engagement- Planned and executed the campaign for the league's promotion before the tournament, including a trophy tour in collaboration with the Indian Railways. Collaborated with senior members to formulate a strategic vision. Successfully executed the campaign with PR, social media, and digital teams, resulting in coverage by prominent influencers and national media outlets such as The Times of India, The Mint, Zee, ABP, and more, creating substantial engagement and awareness for the league.- Worked closely with sales and product development teams to align strategies and develop a successful IP in partnership with a radio partner, which was then integrated into the marketing campaigns, creating unique and engaging content for the target audience

• Formulate, direct, and coordinate BTL marketing campaigns to promote Byju’s products, generate leads and ensure the revenue developed through the Faridabad region.• Helped grow the region by driving the conversion from 2.90% to 6.14%, by working with BDEs on various aspects, activating the A grade campaigns and increasing customer engagement.• Responsible for monitoring marketing campaigns of the city and associates daily and providing them with direction and guidance• Laison between the various internal operations, sales, finance and back-end support• Generate and compile reports of the team concerning lead generation, and sales conversion on a week-to-week basis• Responsible for executing the school campaign across schools in the North Delhi region• Building strong consumer relationships, collecting product and brand feedback and proactively addressing all the consumer needs

• Performing secondary research to upload the school data in google docs in the timely and correct manner• Edit the images through Canva• Do a quality check of contents in terms of accuracy & quality of content and highlight the error to the concerned person

Operations and Marketing Intern• Using primary and secondary research methods to gather quotes of various suppliers for packaging and logistics and using comparative analysis to suggest the alternatives, eventually decreasing the cost by 25%• Negotiating with various aggregators like Pidge, Dunzo, Zypp, Swiggy, Porters, etc and local vendors to increase the cost-effectiveness and better connectivity for both last mile and hyperlocal deliveries• B2B and B2C crop sales analysis to gauge the type of logistics service to be used for making the process more cost-efficient and reliable• Interacting with various third-party vendors, suppliers, and manufacturers for finding a better cost for packaging• Prepared marketing collaterals targeted towards potential customers using Canva, helping increase brand awareness and attracting customers• Maintaining daily production forecast and waste report to keep track of harvest and waste and perform root cause analysis of wastage• Maintained ‘Intervention report schedule’ to keep track of completed and delayed tasks from right from sowing to the selling of various crops

• Coordinated industry-related events and sessions with buyers for product promotions, thus maintaining stakeholder relationships• Gathered design requirements from various apparel customers and provided them with design prototypes by working with merchandisers• Prepared and presented the company’s digital media engagement strategy including online trade shows to the management

Intern as an Android developer.Developed an android food ordering application with help of Android studio.