Manager New Product Development
Current1) To handle new range projects from its inception stage. To prepare an activity time chart for the project, monitor the same on a weekly basis, suggest course corrections in case of delays and ensure timelines are managed and met.2) Coordinate with Marketing, PGHs and map consumer profiles, needs and unmet needs. Benchmark competitor products and propose product line up & features for the new range.3) Liaison with external design agencies and ensure completion of tasks as scheduled.4) Do benchmarking with competition models of the relevant segments - on features, aesthetics, construction, materials.5) Analyze market landscape by evaluating syndicated market data to understand performance in each of the sub-segments category wise. 6) Map the value chain for key SKUs of the project, derive cost targets, monitor design costs and ensure target cost compliance prior to design release.7) Surf the net, interact with internal / external design agencies etc. and evolve innovative ideas which can be incorporated in the new range projects.8) Effective cross functional team work is an essential part of the job profile to achieve the overall objectives.
