Leading Commercial Excellence for Emerging Markets (MEA, Turkey, Levant, Eastern Europe, Russia & CIS) in Abbott Vascular Division (AVD) primarily responsible for Commercial Effectiveness, Distributors Management and Commercial Analytics for Medical Devices driven business, leveraging tools like Salesforce.com (1Force) and PowerBI.

Key Responsibilities:• Accountable for providing solutions through in-depth Analytics, Business Intelligence and Database Management enabling business units and partners to best leverage Sales Resources to ensure delivery of business priorities and improve productivity & performance across UAEMain Achievements:• Challenged the conventional method of Reporting by introducing SFE Dashboard to include Critical KPIs pertaining to Efficiency and Effectiveness of the Medical Reps such as Coverage, Frequency, Call Cost Split, Cycle Plans, Classification of HCPs, etc.• Automated existing reporting using SAS and VBA. Achieved 100% accuracy and saved one Full Time Employee Cost. Intensive data cleansing exercise using sophisticated techniques like Fuzzy Logic (spedis function) method in SAS to remove 35% duplicates in the database• Suggested new Incentive Compensation technique for the Medical Reps with a more analytical balanced approach taking Sales, Growth and Sales Force Effectiveness into consideration• Managing and owning the in-house application SalesWorx to monitor Salesforce Execution for Medical Reps. Applied UAT for new enhancements, Training for Medical Reps and Ad-hoc Data Integration in the App for better execution of Target Plans

Key Responsibilities:• Lead and implement GSK’s commercial oriented business intelligence projects using Global Strategies with integration to local markets and providing sales based analytical solutions to the business• Managing Salesforce effectiveness process execution supporting MENA/CIS, UK and Emerging Markets by providing Analytical, Dash Boarding and Research oriented solutions using SAS and Power BI as the main tools• Managing IMS, NHS, other internal and third-party databases for better execution processes and answer critical business questionsMain Achievements:• Delivered more than 30 Commercial Analytics and BI projects (mid to advanced level) for the MENA and United Kingdom markets. K-means Clustering, Segmentation, Forecasting and SAS Driven Analytics were amongst the best project delivered• Implemented Dashboard Compass, T360 and Customer Modeling Projects across MENA/CIS region

• Customer Segmentation and Targeting: Segmented and identified the right customers for Respiratory launch brand to capture initial share of voice and market share. Used K-means clustering for customer insights with right persona and Map Info software for visualisation. Campaign cost was £150k through Salesforce and Emails• Market Research: Built budgeting model for the distribution head of Pharma business to determine the cost across multiple Logistics Supply Providers (LSPs) to negotiate a cost effective deal. Saved £2 million for the business• Reporting and Business Intelligence: Dashboard was developed for the Customer Contact Centre team to help and understand the traffic, navigation, queries and type of customers who are calling to place the orders for Vaccines in the UK. The development was carried on the Power BI and still in continuity with the business

Key Responsibilities:• Monitoring Key KPIs and delivering BI and Analytical solutions related to Salesforce Execution, Resource Optimization, Segmentation Targeting, Portfolio Prioritization, Territory Alignment and Modelling across GCC and MENA CIS Region supporting Onshore Clients by using tools like Power BI• Managing the project end-to-end starting from data collection, approach and solution by identifying right resources for the onshore teams and business partners including Milestone Tracking, Stakeholder Engagement, UAT and project reporting Main Achievements:• GSK Gold Award for providing best solution to GSK Egypt and Russia by reducing operational cost by 28%• Delivered more than 15 Salesforce Optimization projects for Advanced to mid-level Markets• Facilitated PRImE (Portfolio Optimization) workshop for GCC Cluster

Key Responsibilities:• Execution of Multi-Channel Campaigns for External and Internal Customers, Campaign Measurement, Dashboarding and Reporting• Develop key KPI/Metrics to support insightful business decisions and performance measurement• Managing Fraud and scorecard management for the Prospect Evaluation and Campaign Effectiveness• Presenting key reports during planning/review meetings and Senior Leadership visits • Analyze Online Transactions generated from Card-Members and drive Insights for Cross-Sell and Up-Sell purpose Main Achievements:• Managed end to end campaigns for Direct Mailing, Email, SMS and Online Spend Conversion for the potential prospects for internal and external customers to increase spend, cross sales, retention and engagement to the membership rewards• Effective utilization of databases pertaining to British Airways, Experian, IMS and other Vendors• Generated Campaign Performance report, Spend and Transaction Frequency Reports, Baseline Attrition Report, Card Fee Dashboards, etc.• Developed Key KPIs to measure success parameters and help business to perform and grow• Effectively story-boarded data findings to markets using great data sense and presentation skills• Campaign Manager for Australia and UK delivering more than 25 successful direct mailing campaigns