* Developed and executed quarterly regional marketing plans across brands (Premium/ Mass Premium), Categories (Free Standing & Built-In), 6 offline sales channels to achieve lead generation and secondary sales (sell-out) targets to foster primary sales (sell-in) along with the requisite contribution margin (CM1)* 360-degree activities plan to achieve numeric and counter share growth, driving numbers, dealer scheme conceptualization, implementation and constant monitoring along with enhancing retail visibility | GTM plan and execution | Dealer Meets | Product launches | Store finalization and launch | Key Counters sale out thru ISPs | MR & RR channel Support | POSM & Vendor Management | Coordination with cross-functions & all Business Units| Annual Marketing Calendar|* Interacting with all external strategic and tactical partners to perpetuate the brand building exercise (Advertising agencies ATL & BTL, Digital, Public relations, Event management, Retail solutions, Outdoor and Market Research Agencies) IV. Media Planning with the selection of right media mix in sync with business and effective utilization of various mode of communication to ensure maximum reach and optimization of budgets* Introduction of new range of Top Load, Semi-Automatic Washing Machines and Single Door Refrigerators across the regionNotable Achievements: * Accomplished 2023 NTO secondary sales INR 320 Cr with CAGR of 35% (2015-2023) supervising a sales team of 266 sales personal* Accelerated Category-creation of Dishwasher with CAGR close to 33% (2015-2023)

Executive Leadership in Business Development and Sales StrategyAs a key member of the executive team, developed and executed robust business development strategies, processes, and operational frameworks designed to enhance revenue growth and profitability. Established an independent sales vertical with P&L accountability and led a high-performing team of 15 business development professionals, ensuring alignment with organizational goals.Notable Achievements:* Spearheaded a growth in annual sales revenue from INR 7.5 crore to INR 12.7 crore over a two-year period, achieving a compound annual growth rate (CAGR) of 30% and maintaining an EBITDA margin of 28%.

Led a team of 68 sales professionals in implementing a comprehensive sales strategy aimed at maximizing numeric reach, weighted reach, and product extraction.Notable Achievements:* Achieved a significant volume growth of 14% and value growth of 25% with a T/O of INR 160 cr across 10 branches and robust channel network of 2155 dealers. Achieved Growth in the high-end “Emulsion” category by 40%* Network expansion by 22% via 390 new dealers in A/B/C/D class in unrepresented areas resulting in an incremental business of INR 15.5 cr* Established 7 exclusive stores under the format of “Nerolac Color Stylers”

Developed and implemented strategic purchasing and merchandising plans, tailored to market trends, customer demand, and business objectives. Achieved annual sales and profitability goals for the category/brand by analyzing market data, gaining consumer insights, and monitoring competitor activities. Crafted pricing strategy, promotions, and inventory management in categories such as DVD, CTV, LCD TVs, refrigerators, air conditioners, washing machines, microwave ovens, water dispensers, and air coolers.Notable Achievements:* Conceptualized & successfully implemented the “AC Guru” campaign, first ever at NEXT pan-India 2008 season to give a strategic direction to the AC Category. Successfully rolled out the AC category across 21 branches with 300 COCO & COFO stores pan-India* The campaign resulted not only in establishing the category but was instrumental in brand-building of NEXT by offering a distinguished customer retail experience* Generated a turnover of 99 Cr and outperformed the market with 48.5% growth in AC business against flat industry growth in 2008* Augmented gross margin by 3% and GMROI by 37.5%* Organized most expansive & best training program in terms of content taking the store conversion ratio up from 30% to 50%

Implemented multiple tools of distribution-revamp, product-visibility drive & range sellingNotable Achievement* Revenue Sales growth of 10% in Appliances in the assigned territory in 2006 over 2005, handling a total T/O of Rs 15 crores p.a* Highest no. of ACs sold by Whirlpool-Mumbai branch in the country consecutively in 2005 & 2006

Area Sales Manager - Sep 01 to Dec 02 (Air-Conditioners, Water Coolers & Dispensers) reporting to the Branch HeadSales Executive - June 99 to August 01 reporting to the Branch HeadUndertook a massive drive in 6 territories (Jaipur, Sikar, Bikaner, Ganganagar, Jodhpur & Alwar) of Rajasthan to enlist multi-brand retail-outlets while maintaining a healthy contribution from existing exclusive sales & service dealers through institutional sales (Private, Govt, DGS&D & Form-131), liasioning with architects, consultants, agents and other opinion-makers Notable Achievements* Retrieved 6 lost key accounts from competition in the first year* Achieved branch sales growth of 108% during 2001-02