Head of Business (Sales, Product, Marketing) for Middle East and East Africa for ASUS Business Division.

Head of Sales - Middle East at ASUS CommercialEnd to end sales responsibility across Channel and End user go-to-markets from UAE/ GCC upto Pakistan territory.

• Planning and delivering Yearly business plan for UAE/ Iraq channel across Personal Systems, Print and Supplies business portfolio of over $120 million• Managing strategic partners directly in terms of multi-level engagement, planning and delivering Joint business plans and Executive Business reviews to help drive HPI’s Core business and strategic priorities• Directly managing iPBM team to drive 25+ Silver/ Synergy partners to broad base the partner network and ensure the reach across different end customers in terms of size and geography• Responsible for maintaining and growing Strategic partners’ Share of Wallet for HPI; Quota deployment and channel programs management for all business units• Effective planning and execution of marketing activities to assist in demand generation and overall growth (both digital and offline)• Worked as Sustainability lead for Channel partners and responsible for ensuring sustainability is articulated and used as a Key differentiator in winning new customer logos

• Key Account Manager for Large Sector accounts for UAE, directly responsible for profitably positioning HP’s PC Portfolio and growing Share of Wallet within the account• Responsible for managing multi-level engagement between the End user, channel partners and HP Inc stakeholders including category and pre sales • Grew the account segments from $4 million to $30m+ in 2 years annually• Top Accounts managed: Emirates Airlines, Fly Dubai, Etisalat, Du, Ministry of Education, Abu Dhabi Education Council, Abu Dhabi Islamic Bank, First Abu Dhabi Bank etc

• Personal Systems Category Manager for corporate GTM (direct account sales team) responsible for driving Revenue, P&L and Market Share goals• Long Term Roadmap presentations as Technology champion to Large Enterprise Customers and Channel Partners• Responsible for accurate forecasting with EMEA central teams and alignment with supply chain and internal operations to achieve revenue goals• Alliance lead for Intel and Microsoft driving joint priorities and initiatives across sales and channel teams

• Responsible for profitable growth of HP Workstations business through Channel Partners across Middle East• Actively involved in Partner and Internal Trainings and Customer Presentations as Workstation technology champion• Formulating innovative marketing strategies to gain and maintain internal and external mindshare on this highly profitable and niche product category• Bottom up Funnel/ Pipeline management and responsible for EMEA forecasting on HP Workstations• Grew HP’s workstation business from $2 million to $12 million+ annually

- Managing Retail, SBSO (Dealer), Corporate, Export channel for HP-PSG Distribution across Middle East - Meeting month, Qtr targets (Revenue) - Devising and ensuring implementation of the GTM strategy through a team of 4 RAMs, 3 KAMs and 4 RSMs covering all channels across regions - Interfacing between the partners, vendor wrt Product Information and Training, Target achievement etc - Providing administrative support to the Product team through timely and accurate reporting - Implementing credit policy and credit controls in liaison with central credit controller - Ensuring compliance of all processes (Pre-Sales, Transaction, Collections) by the team

- Ensuring the overall health of the Category - Meeting monthly targets (Revenue, Gross margin) - Meeting vendor targets (Qtr, Sell-in, Sell-out) - Initiating/ Managing ATL and BTL activity wrt the product - Ensuring stock rotation to minimize inventory issues (Aging/ Pilferage etc) - Training the sales team (local, regional) on the product lines, positioning, competition

- Responsible for Revenue Generation (Enrollments) from the Center - Devising/ Managing/ Implementing Marketing activities wrt the Target Market - Managing all Operational aspects at the center