Established and grew a successful freelance design consultancy,leading creative projects across various industries globally. Managed end-to-end creative projects and ensured client satisfaction and repeat business.Creatively Directed teams of diverse creative professionals to deliver high-quality design solutions tailored to client requirements.

Spearheaded the UI/UX overhaul of the mobile app, resulting in 24K Daily Active Users, and 18% M1 order retentionProduced engaging short-form marketing videos in collaboration with Gen Z creators, resulting in a multifold increase in brand visibility and organic growth across social media platforms.Designed a compelling pitch deck that secured $1.6 million in funding by effectively communicating the brand's value proposition

Transformed science education for 550,000+ students by converting complex textbook content into engaging digital learning experiences, through the design of graphical extracts, interactive applets, and animations. This significantly boosted user engagement, as evidenced by over 6.2 million student hours and 64 million questions taken, leading to a measurable enhancement in learning outcomes.Collaborated closely with academics, writers, and content teams to align visuals with learning objectives, ensuring a cohesive and effective educational experience, contributing to a 92% teacher-reported improvement in student achievement.Implemented accessibility guidelines, making educational content accessible to students with disabilities, including colorblindness, benefiting over 25,000 users.

Developed brand identities, including logos and style guides, for 10+ startup clients, aligning their visual presence with market positioning and enhancing brand recognition. Created a wide range of digital marketing materials, social media graphics and email campaigns for global clients like Mitsubishi, Honda and Digicell, resulting in an average 30% increase in online engagement.

Designed educational graphics, enhancing the visual learning experience for students in STEM subjects