In charge of marketing, partnership, and growth-focused endeavors for Samsung India's Online Brand Shop.Key responsibilities encompass strategizing and implementing new product launches and enhancing sales for a range of product categories, spanning from M Series, Flagship, Wearables, Accessories, and Audio. This involves utilizing digital media, forging partnerships, refining branding strategies, and improving communication tactics to drive go-to-market success.

Enhancing Performance Marketing - Increasing the efficiency & effectiveness of digital media, launching an analytics program, and introducing new channel and ad solutions across categories MX | VD | DA

Responsible for growth and retention.Leading analytics, partnerships, product and consumer lifecycle marketing.

Lead new customer acquisitions including on-boarding journeys, traffic management & funnel conversion.Includes the strategy and operations of driving installs, traffic and re-marketing for Myntra + Jabong, with the objective of driving quality acquisitions/users to the platform at scale

Responsible for Planning Digital Marketing campaign strategy, Product Marketing Strategy, exploring new channel partners & traffic sources, negotiations, marketing special pages & creative(s), strategic alliances, customer acquisition & retention through online channels, social media, tracking key metrics etc.Liaising with Account Team at Google, Sokrati, Vizury, Criteo and Category team at Tolexo (IndiaMART InterMESH Ltd) on a regular basis for channel optimization.Responsibilities :► Orchestrated the successful launch of SEM, Display, Shopping, Dynamic Remarketing and Social Media Campaigns for B2B Categories.► Managing key relationships with stakeholders across the value chain including partners, marketing team, product development, technology, sales, design, communications & finance ► Handling and aligning Agency with business goals► Planning and managing online campaigns with a budget of Rs. 1.5 Cr/month to generate awareness, generate orders and reduce cost of customer acquisition with precise targeting ► SMS & Mobile App Marketing► Google AdWords and Google Analytics CertifiedAchievements : ► 73% increase in number of transactions with 52.5% reduction in Cost/Order starting 3rd quarter 2016 by leveraging Google’s suite of products (Search, Remarketing & Display)► Google also published a Case Study for Tolexo on Making Intelligent use of Google’s Performance Marketing solution to expand Online B2B E-commerce. The same found its impressions in Economic Times dated 04-May-2016 here Tolexo Collaborates with Google► 300% growth in number of transactions from Facebook channel in 4th quarter, 2016

► Developed in depth understanding of categories and customer needs, analyzed consumer behavior, trends to improve category shopping experience.► Identified uncover areas of opportunity and conducted cost benefit analysis of payment methods for the Electronics Category (Infibeam's flagship product category).

I had three year work experience in Research and Development Sector. During these three years stint at Secure Meters Ltd.,I worked with diverse teams of engineers, operations, Sales, Marketing professionals and management professionals. Working on varied solutions of Business Process reengineering and Risk Management have broadened my knowledge horizon. Spanning multiple departments including Marketing, Sales and Operations, my career at Secure Meters Ltd has exposed me to managing unique business needs and cultures of clients across industries in a dynamic high pressure environment.Engaging with clients towards problem solving on ground to board room discussions has nurtured my project management skills.Specialties: Experience in business development, new product development, strategies and software development to support software’s and innovation.