Marketing Executive
CurrentExecuted successful seasonal marketing activations, yielding increase in sell and revenue by BTL activities and product placements. Integrated cross-channel campaigns to drive sales and provided insightful reviews on campaign/project effectiveness against KPIs. 1. Planned and implemented seasonal marketing activation that led increase in customer acquisition, sell-through and revenue generation. 2. Coordinated fully integrated campaigns across all channels, resulting in increased sales and brand visibility. 3. Reviewed and reported on Campaign & Projects effectiveness against agreed KPIs, identifying areas of improvement. 4. Worked closely with the Marketing Manager to plan and track allocated marketing budget. 5. Analyzed sell-through data to identify market trends and opportunities. 6. Collaborated with brand trainers to ensure effective staff engagement and education.