Mohit Jethi
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Mohit Jethi Email & Phone Number

Senior Brand Manager - Premium Segment at TVS Motor Company
Location: Bengaluru, Karnataka, India 7 work roles 3 schools
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Current company
TVS Motor Company
Role
Senior Brand Manager - Premium Segment
Location
Bengaluru, Karnataka, India
Company size
8686 employees

Who is Mohit Jethi? Overview

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Quick answer

Mohit Jethi is listed as Senior Brand Manager - Premium Segment at TVS Motor Company, a with 8686 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Mohit Jethi.

Mohit Jethi previously worked as Premium Business Strategic Planning & New Product Development at Tvs Motor Company and Brand Manager - Super premium segment at Tvs Motor Company. Mohit Jethi holds Executive Education - Leadership Program, Organizational Leadership from Indian School Of Business.

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TVS Motor Company

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Profile bio

About Mohit Jethi

Senior Brand Manager and Strategic Planning - Premium segment7+ years of experience in Brand management, Strategic Planning, Communication development, Media planning, Digital and Experiential marketing, Market Research, Pricing strategy and Product development, Sales and distribution among others.-- Major industry disruption with innovations like factory customisation built to order, Augmented reality App-- Leading multiple launches in the last 7 years in premium segment-- Responsible for P&L ownership, volumes and market share-- Leading India's 2nd largest Premium motorcycle brand. Led to market leadership in 9 states— New product development along with pricing strategy— Handling the long term strategic planning for the business— Customisation, Collaboration and Connected Vehicle experiences-- Handling digital and social media innovations-- Result oriented, driven, loves challenging ecosystemAvid Table Tennis andBadminton player, takes out time to travel, ride and cook.

Listed skills include Microsoft Office, Microsoft Excel, Microsoft Word, Matlab, and 11 others.

Current workplace

Mohit Jethi's current company

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TVS Motor Company
Tvs Motor Company
Senior Brand Manager - Premium Segment
hosur, tamil nadu, india
Website
tvsmotor.com
Employees
8686
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7 roles

Mohit Jethi work experience

A career timeline built from the work history available for this profile.

Senior Brand Manager - Premium Segment

Current
Tvs Motor Company

Bengaluru, Karnataka, India

Handling the new product development in the Super premium segment.Customer need gap & market white space understanding - with research, market understanding studies.Brand positioning, brand key creation and GTM strategy for new launches.Responsible for volume & market share of focus brand & geos for breakthrough.Strategic planning for premium business.Special projects - Factory & International Customisation Collaboration

Apr 2024 - Present

Premium Business Strategic Planning & New Product Development

Tvs Motor Company

Bengaluru, Karnataka, India

Brand Management for Super Premium portfolio including flagship Apache RR310Strategic brand planning for premium businessProduct Development and Pricing - Short range, LRP, product life cycle managementCAME Planning and Brand ProfitabilityBudget management and deployment for annual marketing plansIntegration and partnerships for Brand and TVS Racing

Apr 2022 - Mar 2024

Brand Manager - Super Premium Segment

Tvs Motor Company

Bengaluru, Karnataka, India

Nov 2020 - Mar 2022

Deputy Brand Manager - Apache Rtr

Tvs Motor Company

Bengaluru Area, India

Responsible for All India Premium Segment Volume Growth and Market ShareSpecial Project for break-through marketsBrand Management & execution of Brand plansLaunch and GTM Strategy for new productMedia Planning- ATL, BTL,Digital and Social Media, PR and Influencer MarketingCommunication and Content Development for Brand Apache and TVS RacingMarket Research - Product Definition & Feature Specification studiesConsumer Study- NCS, Leakage, CUFT, EBE, Brand… Show more Responsible for All India Premium Segment Volume Growth and Market ShareSpecial Project for break-through marketsBrand Management & execution of Brand plansLaunch and GTM Strategy for new productMedia Planning- ATL, BTL,Digital and Social Media, PR and Influencer MarketingCommunication and Content Development for Brand Apache and TVS RacingMarket Research - Product Definition & Feature Specification studiesConsumer Study- NCS, Leakage, CUFT, EBE, Brand TrackManagement and Integration of Brand Experience Properties - Riding club, racing experience, TVS Racing Show less

Apr 2018 - Oct 2020

Assistant Brand Manager

Tvs Motor Company Ltd

Bengaluru, Karnataka, India

Analysis of 2 Wheeler and Premium Segment landscape in IndiaResponsible for Pan India TVS Apache Volume and Market ShareBrand communication and Creative developmentHandling ATL, BTL and Digital campaigns for the brand Launch and GTM Strategy for Apache RR 310 and RTR Series UpgradesStreamlining MIS and SOP for the premium brandMarket Research - Product and Consumer BehaviourManaging Customer Experiential Marketing for Riding and Racing Programmes

Apr 2017 - Mar 2018

Management Intern

Tvs Motor Company

Bangalore

Interned with the Motorcycle Brand teamUnderstanding consumer behaviour for 100-125cc segmentAnalysis of cannibalization of volume in the economy segment with newly launched TVS VictorMarket research in Bihar, West Bengal and OdishaAwarded a Pre-Placement offer on the basis of performance

Apr 2016 - Jun 2016

Facuty Mentor

Sai International School

Bhubaneswar

Mentoring the students of grade 6-10Designing study curriculumAdditional mentorship to certain students for their performance enhancement

Jan 2014 - May 2015
Team & coworkers

Colleagues at TVS Motor Company

Other employees you can reach at tvsmotor.com. View company contacts for 8686 employees →

VP Vaira Prakash Vaira Prakash Colleague at Tvs Motor CompanyVirudhunagar, Tamil Nadu, India View → PP Prakash Pm Prakash Pm Colleague at Tvs Motor CompanyErode, Tamil Nadu, India View → NT Naganath Thanaji Naganath Thanaji Colleague at Tvs Motor CompanyBengaluru, Karnataka, India View → SC Silambarasan C Silambarasan C Colleague at Tvs Motor CompanyDharmapuri District, India View → AA Amulu A Amulu A Colleague at Tvs Motor CompanyTamil Nadu, India View → SK Sudarshan Kv Sudarshan Kv Colleague at Tvs Motor CompanyMysore, Karnataka, India View → MK Mukunthakumar Kumar Mukunthakumar Kumar Colleague at Tvs Motor CompanyChinthamani Madurai, Tamil Nadu, India View → NV Nikhil Vaval Nikhil Vaval Colleague at Tvs Motor CompanyHosur, Tamil Nadu, India View → OA Obed Abishek R Obed Abishek R Colleague at Tvs Motor CompanyHosur, Tamil Nadu, India View → BS Bharath S Bharath S Colleague at Tvs Motor CompanyBengaluru, Karnataka, India View →
3 education records

Mohit Jethi education

Executive Education - Leadership Program, Organizational Leadership

Indian School Of Business

Executive Education Program on Leadership

Post Graduate Program, Marketing, 9.25/10

Indian Institute Of Management Raipur

Activities and Societies: 1. Coordinator, Admission Committee, IIM Raipur (2015-16) 2. Captain, IIM Raipur Table Tennis Team (2015-16) 3..

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering, 9.29/10

Silicon Institute Of Technology (Sit), Bhubaneswar

Activities and Societies: 1. Secretary, SIT Bhubaneswar Table Tennis Team 2. IEEE Member 3. ISTE member Awarded Certificate of Merit.

FAQ

Frequently asked questions about Mohit Jethi

Quick answers generated from the profile data available on this page.

What company does Mohit Jethi work for?

Mohit Jethi works for TVS Motor Company.

What is Mohit Jethi's role at TVS Motor Company?

Mohit Jethi is listed as Senior Brand Manager - Premium Segment at TVS Motor Company.

Where is Mohit Jethi based?

Mohit Jethi is based in Bengaluru, Karnataka, India while working with TVS Motor Company.

What companies has Mohit Jethi worked for?

Mohit Jethi has worked for Tvs Motor Company, Tvs Motor Company Ltd, and Sai International School.

Who are Mohit Jethi's colleagues at TVS Motor Company?

Mohit Jethi's colleagues at TVS Motor Company include Vaira Prakash, Prakash Pm, Naganath Thanaji, Silambarasan C, and Amulu A.

How can I contact Mohit Jethi?

You can use AeroLeads to view verified contact signals for Mohit Jethi at TVS Motor Company, including work email, phone, and LinkedIn data when available.

What schools did Mohit Jethi attend?

Mohit Jethi holds Executive Education - Leadership Program, Organizational Leadership from Indian School Of Business.

What skills is Mohit Jethi known for?

Mohit Jethi is listed with skills including Microsoft Office, Microsoft Excel, Microsoft Word, Matlab, Customer Service, Management, Project Management, and Leadership.

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