Mohit Malik Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

New Delhi, Delhi, India

• Digital & Social Media Marketing – Event Marketing – New Business Development – Client Servicing – Business Strategy
• Manage marketing function of the company and build out team to take forward monthly UVs and newsletter subscribers
• Contribute as a senior member on strategic items like fund raising, monetization, marketing and sales strategy, website CMS deployment, increasing web traffic and subscribers
• Setting up advertising and content-based revenue streams (subscription… Show more Digital & Social Media Marketing – Event Marketing – New Business Development – Client Servicing – Business Strategy
• Setting up advertising and content-based revenue streams (subscription based) for company's media platforms
• Generate sponsorship revenue for ‘India Global Week’ event and others, managing key relationships and accounts

Delhi, India

• Brand Solutions – New Business Development – Client Servicing – Relationship Management – Digital Ad Sales & Subscription
• Generated revenue for news websites vccircle.com and techcircle.in and overachieved my target by 20% selling content solutions, event sponsorships, display ads and market leading deals platform ‘VCCEdge’
• Leading business development in key markets, catering to alternative investment (Private Equity-Venture Capital-Investment Banking-Advisory etc), startup and… Show more Brand Solutions – New Business Development –.
• Leading business development in key markets, catering to alternative investment (Private Equity-Venture Capital-Investment Banking-Advisory etc), startup and advertising clients – C Level Executives
• Conceptualized and brought about ‘Resource Library’, a knowledge product on vccircle.com and secured its first annual technology client, achieving 18% of my annual target
• Secured new business from India’s leading law firms, growing revenue by 150% from the category through relationship building and servicing skills

Noida Area, India

• Brand Management - Communication Planning - Campaign Management - Customer Acquisition - Budget Planning
• Supported sales and brand visibility of India Today magazine (English and Hindi) via weekly TV, print, radio, digital and Point-of-sale promotion
• Executed digital and print subscription marketing campaigns of India Today magazine though digital, social, print, TV and direct mailing
• Drove marketing, communication, and registrations for key brand properties such as ‘The… Show more Brand Management - Communication Planning - Campaign Management - Customer Acquisition - Budget Planning
• Drove marketing, communication, and registrations for key brand properties such as ‘The India Today Conclave’, ‘India Today Mind Rocks Youth Summit’, ‘India Today Woman Summit' and others
• Lead media planning and spends across digital, ATL and BTL for events, brand, and trade promotion

Gurgaon, India

• Book Commissioning for the Indian Originals programme of LWW
• Cold visits to doctors at teaching hospitals (Govt and Private) in North India to build pool of possible writers for LWW
• Researched ideas and interviewed medical and dental professionals for book commissioning for Lippincott Williams and Wilkins (LWW)
• Interviewed students at medical and dental colleges to better understand trends and requirements to develop an understanding of market gaps
• Carried out… Show more Book Commissioning for the Indian Originals programme of LWW
• Carried out competitor analysis in multiple medical subjects where LWW had products and gaps Show less

New Delhi Area, India

• Brand Management – Digital Marketing – Digital & Print Subscription – Barter and Alliances – Media Planning
• Marketed key event properties like India Today Conclave, India Today Woman Summit, India Today Mind Rocks Youth Summit and planned and executed media plans worth Rs.10 crores annually
• Marketed special issues of India Today magazine like Sex Special, Anniversary Special, Newsmaker via TV, Radio, Newspaper, Magazine and Digital
• Lead barter associations with other media… Show more Brand Management – Digital Marketing – Digital & Print Subscription – Barter and Alliances – Media Planning
• Lead barter associations with other media companies to enhance brand and event visibility
• Grew India Today magazine subscription by 5% QoQ by ideating and marketing new and exciting subscription offers Show less

Delhi

Marketing of Reader's Digest magazine and promotion and successful execution of Reader's Digest Trusted Brand Awards 2011.

• Client Servicing – Key Account Management – BTL Campaign Management
• Serviced key clients like Frito Lays, Micromax, Hindustan Times, Godfrey Philips, LG at Kidstuff (BTL division of DDB Mudra Group)
• Ideated and prepared presentations to present BTL concepts to clients per brief – driving revenue growth from key clients
• Lead PAN India BTL activation programs for LG and Frito Lays

New Delhi

Responsible for new business development and exploration of new gap markets.

Gurgaon

Carried out a research project on:"Market Research and Analysis, Global Hotel Chains for Technology Outsourcing and BPO Services. Created database for InterGlobe Technologies of the Global hotel industry".

Pgdm, Marketing

Sr. Secondary, Commerce