Mohitosh Negandhi Email & Phone Number

Kuala Lumpur, MY

Singapore, Singapore, SG

Singapore, Singapore, SG

Singapore, Singapore, SG

• Programmatic and Innovative Format Business Management
• Leading the Regional programmatic and new formats business responsible for the video, rich media, and programmatic native products for Freakout SEA.
• Explore partnership opportunities with the platforms and vendors in the digital advertising space, evaluate their capabilities, advantages, limitations and present the same to the regional board as well as to the.
• Innovate and create new ad formats with video and rich media components to differentiate and evolve Freakout’s product offering. Understand market requirements and situations from local sales teams to create localized.
• To engage in cross-functional and departmental communication and collaboration to ensure publisher and advertiser success across all Freakout Markets. Knowledge Sharing and Compliance
• Educate the on-ground teams in different SEA markets on the Programmatic ecosystem - terminology, product changes, and trends via workshops and knowledge sharing sessions.

Singapore, Singapore, SG

Singapore, Singapore, SG

• Supply Relations
• Own the brand safety and publisher approval process as well as compliance checks.
• Nurture and grow Key Global Supply Accounts to compliment local and regional traffic with local traffic from global publishers.
• Interact with Local publisher teams on a regular basis to understand market need and requirements.Sales enablement
• Provide sale support to local teams - Feasibility checks, media Strategy, integration, optimization and post campaign analysis.
• Enlist and manage strategic 3rd Party vendors like Creative Management Platforms, Attribution Partners, etc. to enable the sales team to better support and deliver client requirements.

What started out as a small initiative to create a platform for Mobile Media buyers and sellers, right now one of the most preferred group for mobile traffic exchange. I try to maintain the essence of the group by reviewing all applications and by helping my group members find the right contacts and companies to fulfill their current needs.

Rotterdam, South Holland, NL

• Strategy and Management– Develop short-term and long-term go-to-market strategy for Asia with focus on growth, adoption, and partner success.
• Market Expansion (Publisher Alliance)– Build a strong performance inventory supply channel in Asia by onboarding and integrating direct large publishers, DSPs, native and SDK networks, app studios and affiliate.
• Key Partner Management – Develop, nurture, and grow partnerships with important stakeholders in the mobile ecosystem like agencies, networks, MMPs, and 3rd Party Technology partners, through regular interaction over.
• Performance Optimization – Optimize delivery channels to meet campaign objectives for Performance (CPI / CPA) for verticals like e-commerce, fashion, travel, gaming, etc. and deliver KPIs based on Retention rate.
• Cross Functional Communication – Interact with various other functional teams such as PR and Marketing, Finance and Technology to give inputs that help these departments understand customer requirements and develop.
• Cross Selling – Form strategic alliances with potential partners and cross sell and upsell other products offered by Pocket Media such as Video, Native and mobile entertainment.

Mumbai, Maharashtra, IN

• Business Development – Worked closely with leading media sources such as Truecaller, Times of India, Rovio, etc. for user acquisition (UA) and brand development (CPM, CPC, CPCV) campaigns.
• Management strategy and implementation – Developed a performance advertising product (Offerdeck) contributing $2.5 million to the top line in the first six months of launch. Responsible for the P&L for the SBU with top.
• Key partner management – Created Strategic alliances with key stakeholders within the mobile performance advertising ecosystem. Represented Vserv at various international conferences and exploring co-marketing.
• Partner Performance Optimization – Worked with brands to identify key metrics and structure KPIs. Optimized media sources to meet set campaign objectives, KPIs and create high-impact marketing campaigns delivering.

Mumbai, Maharashtra, IN

• Sales (Digital advertising products) – Successfully presented pitches to agencies, direct brands, networks for new accounts like Nokia, Audible, Ola, Times of India, Tokopedia, etc. especially leveraging the mobile.
• Account Farming – Successfully managed a sales portfolio of over 3 million USD annually with a revenue contribution of 5.8 million in a year and a half on brand and mobile entertainment offers.
• New Market Development – Handpicked by CEO to lead a project in San Francisco, USA, to expand in the North American market. Grew average daily revenue by 3000%

Chicago, IL, US

• Managed a small team working on advertising and affiliate campaigns for some big names such as Groupon, Walmart, British Airlines, Macy’s, Vodafone, Wego, AX Paris, TAMAirlines, E-Destinos, Kaya and VLCC to name a few..
• Media buying - Lead a team of media buyers for campaigns focusing on ecommerce clients such as Groupon, Tam Airline, Orange, Zalando. Managed CPC, CPA and CPS campaigns. Channels used: SEM, in-text, domain parking, pop.
• Account management - Developed and maintained key relationships within the industry, generating gross revenues of up to 300000 USD a month while maintain a healthy bottom-line.
• Media planning and strategy – Helped plan and execute media buying strategy for PPC and Lead generation (CPL) - working on offers across various verticals such as e-commerce, travel, lifestyle and fashion, etc. for.

Chicago, IL, US

Responsibilities:Setup and manage PPC campaigns by generating keyword lists, write persuasive and innovative ad-copy and choosing the right channels - In-text, banner, pop up/pop under, redirect, zero click, domain parking, etc. Manage campaigns to ensure they're delivering maximum ROI using various tracking/analytics tools to monitor performance and.

Navi Mumbai, Maharashtra, IN

Carried out a Brand Audit for the Reliance NetConnect ( internet dongle) - Competition analysis regards to brand perception and presence.

Mumbai, Maharashtra, IN

Understanding the core fundamentals of project including Finance, marketing, HR and Legal.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Master'S Degree, Commerce

Bachelor Of Management Studies, Marketing

Hsc, Science

Ssc, Science