Mohitosh Negandhi

Mohitosh Negandhi Email and Phone Number

Vice President of Product Strategy and Marketing @ FreakOut
Kuala Lumpur, MY
Mohitosh Negandhi's Location
Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Mohitosh Negandhi's Contact Details

Mohitosh Negandhi work email

Mohitosh Negandhi personal email

About Mohitosh Negandhi

Executive Summary: • Digital and programmatic advertising professional with over nine years of international experience and a proven track record in various roles encompassing, key account management, sales, programmatic/digital strategy, and campaign management.• Having worked on delivery (supply), demand (sales), and campaign management (operations) for brand advertising as well as performance marketing clients, I bring holistic knowledge and awareness of multiple touchpoints in the digital ecosystem and can add to creating and implementing cohesive strategies. • Equipped with a strong understanding of programmatic, video, performance, and display advertising fundamentals and a zeal to learn, I adapt well to product changes, as well as new platforms, and grasp new technology quickly. • Recently acquired programmatic certifications, from The Trade Desk Academy, as well as SpotX University further highlight my desire to constantly keep learning and increasing my knowledge base.• Having worked in diverse professional setups in Mumbai, San Francisco, Singapore, and Kuala Lumpur has helped me develop such values as cultural sensitivity, agility, creativity, and flexibility.• A gold medallist and dean’s lister for all three semesters at S.P. Jain Global School of Management (Tri-city Global MBA program - Singapore, Australia, and UAE) with a 3.8 GPA.

Mohitosh Negandhi's Current Company Details
FreakOut

Freakout

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Vice President of Product Strategy and Marketing
Kuala Lumpur, MY
Website:
foutap.com
Employees:
88
Mohitosh Negandhi Work Experience Details
  • Freakout
    Vice President Of Product Strategy And Marketing
    Freakout
    Kuala Lumpur, My
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  • Freakout
    Director - Product And Marketing, Sea
    Freakout Oct 2023 - Present
    Singapore, Singapore, Sg
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  • Freakout
    Director - Regional Business
    Freakout Apr 2022 - Present
    Singapore, Singapore, Sg
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  • Freakout
    Director - Programmatic Business
    Freakout Mar 2020 - Apr 2022
    Singapore, Singapore, Sg
    Programmatic and Innovative Format Business Management• Leading the Regional programmatic and new formats business responsible for the video, rich media, and programmatic native products for Freakout SEA.• Explore partnership opportunities with the platforms and vendors in the digital advertising space, evaluate their capabilities, advantages, limitations and present the same to the regional board as well as to the leadership of local offices in different markets.• Innovate and create new ad formats with video and rich media components to differentiate and evolve Freakout’s product offering. Understand market requirements and situations from local sales teams to create localized and highly engaging products to suit these market needs.• To engage in cross-functional and departmental communication and collaboration to ensure publisher and advertiser success across all Freakout Markets. Knowledge Sharing and Compliance• Educate the on-ground teams in different SEA markets on the Programmatic ecosystem - terminology, product changes, and trends via workshops and knowledge sharing sessions.• To Understand and keep updated about industry trends and developments like ad.txt, Seller.json, and SPO, GDPR, CCPA, etc. that may impact the business and recommend/implement necessary changes to ensure compliance of the same across Freakout products.Campaign Management • Analyze bid trends, performance indicators, and sell-through rates to create actionable data-driven insights for all programmatic demand and revenue maximization. • Interact with DSPs, exchange partners, agencies, trading desks, and other partners in the ecosystem to troubleshoot, optimize revenue and maximize opportunity.• Create an additional revenue stream via open market monetization.Sales Enablement and Supply Relations• Provide sales and business development support to local on-ground teams for feasibility checks, media strategy, integration, optimization, brand safety, and compliance.
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  • Freakout
    Regional Programmatic Manager
    Freakout Aug 2018 - Feb 2020
    Singapore, Singapore, Sg
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  • Freakout
    Regional Media Specialist
    Freakout Aug 2018 - Mar 2019
    Singapore, Singapore, Sg
    Supply Relations • Own the brand safety and publisher approval process as well as compliance checks. • Nurture and grow Key Global Supply Accounts to compliment local and regional traffic with local traffic from global publishers. • Interact with Local publisher teams on a regular basis to understand market need and requirements.Sales enablement• Provide sale support to local teams - Feasibility checks, media Strategy, integration, optimization and post campaign analysis. • Enlist and manage strategic 3rd Party vendors like Creative Management Platforms, Attribution Partners, etc. to enable the sales team to better support and deliver client requirements.
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  • Linkedin Group - Mobile Traffic - Buying And Selling ( Cpm, Cpc, Cpa, Cpi, Cpd)
    Founder And Moderator
    Linkedin Group - Mobile Traffic - Buying And Selling ( Cpm, Cpc, Cpa, Cpi, Cpd) May 2012 - Present
    What started out as a small initiative to create a platform for Mobile Media buyers and sellers, right now one of the most preferred group for mobile traffic exchange. I try to maintain the essence of the group by reviewing all applications and by helping my group members find the right contacts and companies to fulfill their current needs.
  • Pocket Media
    Sr. Key Account Manager - Performance Publishers
    Pocket Media Jun 2017 - Jun 2018
    Rotterdam, South Holland, Nl
    • Strategy and Management– Develop short-term and long-term go-to-market strategy for Asia with focus on growth, adoption, and partner success. • Market Expansion (Publisher Alliance)– Build a strong performance inventory supply channel in Asia by onboarding and integrating direct large publishers, DSPs, native and SDK networks, app studios and affiliate networks (API) growing active publisher base in Asia by 400%.• Key Partner Management – Develop, nurture, and grow partnerships with important stakeholders in the mobile ecosystem like agencies, networks, MMPs, and 3rd Party Technology partners, through regular interaction over calls and meetings at industry conferences. • Performance Optimization – Optimize delivery channels to meet campaign objectives for Performance (CPI / CPA) for verticals like e-commerce, fashion, travel, gaming, etc. and deliver KPIs based on Retention rate, Engagement, ARPU, Transaction rate and Daily Active users (DAU).• Cross Functional Communication – Interact with various other functional teams such as PR and Marketing, Finance and Technology to give inputs that help these departments understand customer requirements and develop programs and products that resonate with the partners. • Cross Selling – Form strategic alliances with potential partners and cross sell and upsell other products offered by Pocket Media such as Video, Native and mobile entertainment.
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  • Vserv
    Lead - Delivery And Alliances At Offerdeck
    Vserv May 2015 - Apr 2016
    Mumbai, Maharashtra , In
    • Business Development – Worked closely with leading media sources such as Truecaller, Times of India, Rovio, etc. for user acquisition (UA) and brand development (CPM, CPC, CPCV) campaigns.• Management strategy and implementation – Developed a performance advertising product (Offerdeck) contributing $2.5 million to the top line in the first six months of launch. Responsible for the P&L for the SBU with top line and bottom line goals. Interacted with and acted as a bridge between the product development team, technical teams, business teams and clients. • Key partner management – Created Strategic alliances with key stakeholders within the mobile performance advertising ecosystem. Represented Vserv at various international conferences and exploring co-marketing opportunities with external partners.• Partner Performance Optimization – Worked with brands to identify key metrics and structure KPIs. Optimized media sources to meet set campaign objectives, KPIs and create high-impact marketing campaigns delivering Engagement and loyal users using analytics and tracking tools.
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  • Vserv
    Manager - Global Advertising Sales
    Vserv May 2013 - Aug 2015
    Mumbai, Maharashtra , In
    • Sales (Digital advertising products) – Successfully presented pitches to agencies, direct brands, networks for new accounts like Nokia, Audible, Ola, Times of India, Tokopedia, etc. especially leveraging the mobile first user environment in Asian and African countries. • Account Farming – Successfully managed a sales portfolio of over 3 million USD annually with a revenue contribution of 5.8 million in a year and a half on brand and mobile entertainment offers. • New Market Development – Handpicked by CEO to lead a project in San Francisco, USA, to expand in the North American market. Grew average daily revenue by 3000%
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  • Affinity.Com
    Digital Advertising Account Specialist
    Affinity.Com Aug 2011 - May 2013
    Chicago, Il, Us
    Managed a small team working on advertising and affiliate campaigns for some big names such as Groupon, Walmart, British Airlines, Macy’s, Vodafone, Wego, AX Paris, TAMAirlines, E-Destinos, Kaya and VLCC to name a few. My job responsibilities included:-• Media buying - Lead a team of media buyers for campaigns focusing on ecommerce clients such as Groupon, Tam Airline, Orange, Zalando. Managed CPC, CPA and CPS campaigns. Channels used: SEM, in-text, domain parking, pop up, pop under, redirects and display banner. • Account management - Developed and maintained key relationships within the industry, generating gross revenues of up to 300000 USD a month while maintain a healthy bottom-line. • Media planning and strategy – Helped plan and execute media buying strategy for PPC and Lead generation (CPL) - working on offers across various verticals such as e-commerce, travel, lifestyle and fashion, etc. for Walmart, British Airlines, Kaya, Tesco, etc.
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  • Affinity.Com
    Search Marketing Associate
    Affinity.Com May 2011 - Oct 2011
    Chicago, Il, Us
    Responsibilities:Setup and manage PPC campaigns by generating keyword lists, write persuasive and innovative ad-copy and choosing the right channels - In-text, banner, pop up/pop under, redirect, zero click, domain parking, etc. Manage campaigns to ensure they're delivering maximum ROI using various tracking/analytics tools to monitor performance and create the right reports.Maintaining high awareness of the company’s internal as well as immediate external environment.Skills:Attention to detailAdaptableAccurate
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  • Reliance Communications
    Management Trainee ( Intern )
    Reliance Communications May 2010 - Jul 2010
    Navi Mumbai, Maharashtra, In
    Carried out a Brand Audit for the Reliance NetConnect ( internet dongle) - Competition analysis regards to brand perception and presence.
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  • Reliance Energy Limited
    Management Trainee ( Intern )
    Reliance Energy Limited Apr 2009 - Jun 2009
    Mumbai, Maharashtra, In
    Understanding the core fundamentals of project including Finance, marketing, HR and Legal.
    View

Mohitosh Negandhi Skills

Marketing Management Financial Advisory Academic Research Media Buying International Business Professional Network Market Channel Uae Infrastructure Key Account Management Nurture Sales Programmatic Market Research Competitive Analysis Finance Digital Marketing Affiliate Networks Structure Return On Investment Performance Tuning Campaign Effectiveness New Opportunities Online Advertising Adoption Buyers Las Vegas Redesigning Australia Singapore Admin Apis Sales And Marketing Search Engine Marketing Cps Travel Data Conversion Management Revenue Key Account Lifestyle Airlines Brand Management Calls Nokia High Impact Key Performance Indicators Crm Apac Sdk Leadership Auditing Agility Domain Parking Accounting Product Diversification Brand Development Digital Strategy Ola Microsoft Powerpoint Networking Brand Awareness Casual Key Metrics Tam Team Management Bangalore Project Finance Ad Networks Google Adwords Asia Strategy Media Planning Data Driven Branding Inventory Microsoft Office Technical Teams Microsoft Excel New Business Development Testing Mobile Communications Microsoft Publisher African Campaign Management Mumbai Conferences Supply Project Management Product Development System Monitoring International Conferences Third Party Applications Agriculture Pop Stakeholders Affiliate Management Partnerships Campaigns Analysis Contextual Advertising Advertising Agency Ppc Information Technology R Social Media Cpa Partner Management Online Marketing Affinity Cross Channel Retail Applications Cooking Business Development Business Analysis Communication Negotiation Detail Advertising Sales Advertising Lead Generation Lead A Team Customer Relationship Management Active Digital Services Operations Values Mobile Advertising Mobile Applications Comparative Performance Management Reach Marketing Gaming Mobile Entertainment Asia Pacific Search Advertising Value Propositions Business Case Business Alliances Project House Engagement Exploring Analytics Short Term Sales Presentations Key Relationships Mobile Devices Market Development Media Linkedin Avid Encompassing Programmatic Media Buying Responsibility Usa Banners E Commerce Badminton Cpl International Funnel European Market Internships Executive Management Portfolio Bit.ly Account Management Interfaces Mobile Marketing Digital Media Co Marketing New York Global Management Academic Cultural Sensitivity Integrated Marketing Repositioning San Francisco Jain Affiliate Marketing Fashion India Rate Organizational Behavior Network Communications Sydney Direct Response China Onboarding Setups Conversion Optimization Social Media Marketing Ecosystem Sem Financial Transactions Business Strategy Ep Optimization Strategic Alliances Marketing Strategy Meetings Summit Delivery Global Sales North American Mobile Media Bridge Arpu Mobile Analytics Dubai

Mohitosh Negandhi Education Details

  • S P Jain School Of Global Management
    S P Jain School Of Global Management
    General
  • University Of Mumbai
    University Of Mumbai
    Commerce
  • Vidyalankar School Of Information Technology
    Vidyalankar School Of Information Technology
    Marketing
  • K.C. College
    K.C. College
    Science
  • St. Joseph'S High
    St. Joseph'S High
    Science

Frequently Asked Questions about Mohitosh Negandhi

What company does Mohitosh Negandhi work for?

Mohitosh Negandhi works for Freakout

What is Mohitosh Negandhi's role at the current company?

Mohitosh Negandhi's current role is Vice President of Product Strategy and Marketing.

What is Mohitosh Negandhi's email address?

Mohitosh Negandhi's email address is mo****@****ail.com

What schools did Mohitosh Negandhi attend?

Mohitosh Negandhi attended S P Jain School Of Global Management, University Of Mumbai, Vidyalankar School Of Information Technology, K.c. College, St. Joseph's High.

What are some of Mohitosh Negandhi's interests?

Mohitosh Negandhi has interest in Maharashtra, Technology, Economics, Health And Wellness, Sports, Books, Food, Education, Fashion And Style, Music.

What skills is Mohitosh Negandhi known for?

Mohitosh Negandhi has skills like Marketing Management, Financial Advisory, Academic Research, Media Buying, International Business, Professional Network, Market, Channel, Uae, Infrastructure, Key Account Management, Nurture.

Who are Mohitosh Negandhi's colleagues?

Mohitosh Negandhi's colleagues are Bee Ching Lee, 费佳炀, Jesrene C., Thida Khine, Jiayang Fei, Fion Chen, Jintana Tonrapub.

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