As an experienced marketer my focus has been in maximizing customer value across new user acquisition, retention and cross-selling. I've had the opportunity to drive growth for leading brands in tech, retail, consumer goods, telecom, and insurance. • Max Life Insurance won gold award in the most innovative usage of email marketing for customer engagement at the ACEF Global Award in 2021• Partnered with Minecraft to offer immersive game-based learning experience for WhiteHat students. Microsoft also helped in upskill WhiteHat educators through special workshops delivered by the Minecraft Education Edition Teacher Academy.• Max Life Insurance won silver award for Super Customer Week in the best customer engagement category at the ACEF Global Award in 2019 and 2020In my most recent role at Homefield, my role as a Marketing Strategist was to build and expand the digital footprint for Canadian small and medium-sized businesses. With a focus on the Western region of Canada, my clients spanned various industries including, B2C, D2C and B2B.Prior to Homefield, I built my skillset in developing marketing automation journey to improve the sales funnel at Whitehat Junior. A global education startup offering online coding for K-12 students with a presence in USA, UK, Canada, Australia, and India. My key focus was to acquire new customers and improve customer acquisition cost. As a result drive profitable ROI of $105 million, 1.2 million users acquired and CAC improved by 55%. Additionally, brand awareness improved significantly via strategic brand partnerships with category leaders such as Microsoft. At Maxlife Insurance I was tasked with improving the customer retention by launching a cross-selling campaign targeted existing customer base using email, SMS, and in-app push notifications to increase sales of term insurance; increased uptake by +20%. Improved efficiency of the lead nurture process across all new products by using AI software to automate the assignment of local account leads; reduced sales cycle from 10 days to 24 hours.The foundation of my career began in account management, where I led integrated campaigns for leading brands including Samsung, Nissan, Nutella, Reebok, and Walmart. In these roles, I sharpened by project management skills and the ability to work cross-functionally. Further, I developed a strong grasp of advertising channels including digital, experiential, ATL and BTL Since moving from Saskatoon to Toronto this summer, I am now on the lookout for my next opportunity! To connect, my email address is mohit.g2r@gmail.com.