• Responsible for planning and launch of Modelle.com, a D2C eCommerce website and Modelle mobile app which led to increased customer engagement and revenue for the organisation.• Identify new opportunities for growth, pursue existing and explore new channels, form cross channel relationships and develop effective partnerships with all digital third-party vendors.• Create and present all reporting including conversions, sales and projections, CRM, email and google analytics and setting KPI’s for the business.• Collaborated with senior management on store performance, finance, production, logistics, order fulfilment and operations.• Manage all aspects of customer experience from on-site user experience, merchandising and product assortment to customer care and logistics.• Recruited and lead a team of twelve employees comprising of digital marketing manager, social media manager, content writers, photographers, website manager and warehouse manager.• Have consistently driven 20% month on month growth by developing and implementing new merchandising and marketing strategies and by bringing best practices to the business which resulted over 7 figures in sales in the first year of its inception.• Developed online marketing and advertising strategy including Facebook and Instagram ads, Google ads, enhancing marketing affiliate marketing channels, driving SEO improvements, and managing third-party marketing agency to ensure a 360-degree approach.• Lead and implemented social media marketing campaigns across multiple social media platforms resulting in twelve x ROI.• Responsible for setting up various operational systems for warehousing, inhouse local deliveries and click and collect from store feature resulting in efficient order fulfilments and increasing customer experience.• Successfully launched website (https://modelle.com.au/) and app for Modelle that generated sales of over $1.3 million dollars in the fist year of its launch.

• Consistently exceeded sales goals by 150% by leveraging strong customer service and relationship marketing skills.• Developed and implemented proactive marketing strategies to enhance sales.• Built rapport and utilized customer experience worksheets to find out more about customers• Educated and engaged with customers through presentations and demonstrations and executed problem-solving skills to determine solutions for clients in escalated situations• Ensured team-wide commitment to premiere customer service quality standards.

• Established an eCommerce start-up providing architecture and interior designing solutions to new home buyers to help them overcome the challenges and stress experienced while designing their home by enabling them to consult with the designers aided with technology.• Decorlane was able to secure its first project for $45,000 within a week of launching with just proof of concept and generated revenues of over $400,000 in the first financial year.• Oversaw end to end process including client acquisition, all the marketing activities and sales process of the project.• Headed all phases of contract development, including analysis, negotiation, sales and billing, logistics and closeout. This required building trusting relationships with not only the clients but also all the vendors and suppliers.• Performed comprehensive market research in response to evolving market conditions and proactively support new business ideas• Managed multiple concurrent processes and where necessary strategically prioritized to ensure all deadlines are met.• Successfully handled accounts of the organization and supervised and managed a team of 10 employees including the technology, digital marketing, and the design team.• Attended industry functions, events, and conferences, providing feedback and information on current market/creative trends.• Successfully completed and delivered architectural and interior designing projects for over 20 residences and 4 commercial establishments for Hospitality and Retail• Decorlane was responsible for designing and executing the interiors of HOOT- Asia's largest microbrewery.

• Analyzed the changing trends in the market and business requirements by organizing meetings and workshops with builders, architects and interior designers thereby generating new leads and expanding sales.• Created and implemented business development plans and effective marketing strategies to improve sales, growing in each consecutive year.• Built a strong client base through effective promotional marketing, social media and excellent customer service.• Prepare quotes and estimates for clients while managing production and supplies based on standard operating procedures.• Maintained accurate customer accounts by keeping track of data, personnel information, inspections, audits, and local and state policy changes.• Mentored and guided a team of seven business sales executives ensuring all were trained in product knowledge and capable of performing assigned duties.• Traveled to various countries for selections and purchases while overlooking the supply chain management process as well as managing the import process.• Launched in house production by setting up manufacturing units for customized interiors that provided freedom of design to the customers along with introduction of free installation services that resulted in outperforming the competitors and increased customer delight.• Rebranded Lamp Crafts from being a retailer for lighting solutions to a wholesale supplier of all interior essentials under one single roof by creating new portfolios and added several sales categories namelyfurnishing including wallpaper flooring and electrical appliances which resulted in increase in revenue by100% in the first 3 months.• Implemented new systems and critical workflow processes that resulted in 9% MOM growth in the revenuesand significant reduction in the turnaround time of a sales order.

• Profitably launched new verticals for the organization’s existing click-and-mortar business model working in close collaboration with the Chief Executive Officer and other senior managers within and outside the organization.• Successfully on-boarded over hundred vendors for various categories including electronics, appliances, furnishing, apparel, accessories, mattresses while liaising with our logistic partners to make shipping more efficient and economical and expanding the serviceable pin codes.• Supervised cataloguing of the products and worked with the content team to develop product descriptions for the organization’s website. This process assisted in simplifying the shopping experience for the customers as well as advantaged our channel partners by expanding their knowledge of the products just by reading the product description thereby increasing the sales in the stores.• Developed business, marketing and sales portfolios within the organization and assisted in recruitment.

• Developed and managed the business plan, vision statement and objectives of the organization by analyzing several strategic parameters to establish a road map.• Responsible for recruitment and training a team of over 30 sales heads and Assistant Managers to set up franchises in different locations across the country.• Facilitated Via's first promotion by sponsoring an IPL cricket team owned by Kingfisher by coordinating with the PR agency and the brand and assisted in filming advertisements for Via's customized travel products.• Initiated 'Via Mall', a sales platform to sell products through Via's existing travel agent network • Onboarded over 100 Click and Mortar stores as new sales agents in leading tier-2 towns of the country and helped them start a Virtual mall in their existing business facility.• Onboarded over 150 suppliers for various categories of products that were sold on the 'Via Mall' by Via's agents from their existing business facilities.

• Formally acknowledged by senior management as the first successful major multi-brand project for successfully launching the first electronic category at Flipkart.com for mobiles. This involved onboarding of over 200 vendors across the country by strategic negotiations and building close partnerships and relationships with global brands like Nokia, HTC, Apple, Samsung, Lenovo, Asus, Blackberry and others. This category was the first to achieve a revenue of $6 Million/month within 2 months of its launch and since then has been the biggest revenue generator for Flipkart today.• Successfully led the project for launching and establishing other electronic categories for flipkart.com namely healthcare, personal care, and home appliances.• Set an example for other categories by bringing down the return rates of the mobile sale orders from 10% to 3%. This was achieved by optimizing product description, placing checks in the order process, and improving delivery time and tracking processes.• Provided thought leadership around e-commerce methodologies, e-commerce Platforms and implementation of Enhancements.• Developed protocols within the organization for secure payment options, customer support, vendor relations, data management, ERP & Procurement.• Responsible for driving the sales, handling the Profit & Loss accounts, catalogue, availability, pricing, and vendor relationships for the business assisted by a team of 16 Business Development executives and 8 content analysts.• Responsible for launching and heading various other categories including mobile accessories, large and small appliances, personal and health care.