- Seasoned strategic analytics professional with a tenure of 14+ years in Customer and Marketing Analytics with a special focus on credit card lifecycle within banking.- Distinguished career spans prestigious global institutions such as Citi and Barclays constantly delivering projects for global stakeholders from Europe and North America. where I excelled in creating transformative 'Analytics applications' and 'Optimization solutions.' These solutions have consistently propelled strategic and tactical decision-making across diverse operations, businesses, product lines, and channels.- Done strategy analytics for complete customer life cycle of a credit card holder from NCA (new customer acquisition) to existing customer management (Spend growth, balance growth, points and rewards management) to proactive and reactive retention.- Expert in credit cards P&L deep dive, its drivers, application of various changes to product offering, handling challenges related to hurdles not meeting while taking new product to market- Delivered exceptional results through the generation of actionable insights and an unwavering commitment to a customer-centric approach.- Highly skilled in problem solving, people management, and fostering strong interpersonal connections.- Hands-on experience with various machine learning techniques such as Linear modeling, logistics modeling, CHAID segmentation via SAS E-miner, clustering and have decent understanding about new ML techniques such as Random forest (bagging), and GBM (gradient boosting), Neural networks. - Fully hands-on with long experience with top analytics and data science tools such as SAS/SQL/Hue/Hive, Advanced excel with pivot tables, Tableau, Cognos, Crystal Xcelsius etc.- Demonstrated prowess in assembling and leading top-performing teams, expertly navigating complex matrix organization structures, and adeptly managing relationships with multiple C-suite executives.