Analytics and consulting professional with more than 13 years of experience in helping clients across several Sales and Marketing issue areas. Significant experience in helping multiple clients on SalesForce structure/sizing, Targeting, Segmentation, Launch Analytics, Investment Optimization/Planning, consumer analytics (using PLD and other data sources), and other advanced analytics/consulting projects. Currently, leading a marketing analytics engagement from India for a big pharma company-Large team supporting several strategic and tactical commercialization issues using integrated analytics and technology. Responsible for overall delivery, long term analytics capability building, strategic initiatives, business development, people development, and governanceOne of the ZS experts in setting up and running large scale analytics programs- Steering team member for ZS's Analytics Process Optimization (APO) solution area to advance ZS's capabilities for building (and running) long term analytics capability for multiple clients using integrated analytics and technologyAlso, part of ZS India Business Consulting capability group core team to conceptualize and drive people development activities.