With over 17+ years of rich experience in product marketing and brand activations, I am a passionate marketing and branding strategist who helps organizations create economic value and a prosperous ecosystem. I am currently the National Marketing Lead for Corporate Salary, Liabilities & Gold Loan & also heading Retail Marketing - South at HDFC Bank, India's most valuable brand.My mission is to deploy my skills to enable communities, contribute to a healthy ecosystem, and become a change agent with deep customer insights and digital advancements tools.In this role, I drive strategic marketing campaigns that deliver exceptional growth in high volume and exceedingly competitive environments. I empower a bunch of marketing professionals to ensure effective implementation of defined KRAs, brand promotion, and visibility plans. I also leverage moment marketing and digital engagement to create a customer experience that delights and engages, builds the brand, and extends our reach. Additionally, I have completed Professional Certificate Program in Digital Marketing from the Indian School of Business, where I have learnt about the latest trends and tools in the field of Digital Marketing, such as Non-Fungible Tokens (NFTs) and Metaverse marketing and more.