Mohammad Issa Email & Phone Number

Sharjah, Sharjah, AE

• Owning a powerful vision of how to drive real change - championed devising digital strategies aimed at enhancing overall organizational growth, sustained profitability of operations & improved business.
• Google Ads - Search ads, Display ads, Shopping ads, Video ads (YouTube), Mobile App ads, call-only Ads, and Conversion Tracking, bidding strategies, remarking campaigns, etc.
• Google Analytics - track every movement on the website including visits, bounce rate, session duration, acquisition, behavior, conversions in addition to extracting all the reports and analyzing them.
• SEO on Page - follow the WSO (Web Structure Optimization) to rank the website higher organically, evaluate Websites, Keyword research using AHREFS, keep the website up to date to let Google Crawlers scan the website.
• SEO off Page - create backlinks to drive traffic to the website and be indexed by Google Crawlers multiple times to rank the website higher, etc.
• Social Media Advertising - spanning Facebook, Instagram, TikTok, Twitter, Snapchat, LinkedIn: Social Media pixel coding, Online Conversion tracking, Offline Conversion tracking, Website (Retargeting campaign), A/B.

Sharjah, Sharjah, AE

• Accomplishments:
• Played a key role in developing compelling advertisements through the Business Manager Of all the Social Media platforms covering more than 15 accounts handled by the department.
• Exhibited subject matter expertise in Media and Adtech space for creating custom ads for retargeting website visitors using Social Media pixel codes and Google Tag Manager.
• Successfully designed a retargeting strategy for Google using Google Ads Manager and serving the right message to the right audience.Key Responsibilities:
• Developing strategic and innovative campaigns, targeted Ads, and robust social media campaigns/strategies across all platforms and implementing structured Social Media guidelines for the department.
• Providing full-spectrum marketing and advertising services – managing day-to-day operations for various social media platforms; developing persuasive content and effectively promoting it through social advertising.

Dubai, Dubai, AE

• Accomplishments:
• Progressive and inventive business leader known for translating brand strategies into unparalleled results through the latest social media tools, extensive live coverages, and disciplined daily activities.
• Created compelling marketing campaigns by thoroughly understanding clients' brands, market dynamics, and the brand's tone of voice with the fans to help shape go-to-market plans.Key Responsibilities:
• Enhanced the use of digital tools, monitoring local/global trends, and building capabilities into newer digital products and services to improve customer engagement, lead generation, increase operational efficiency.
• Made concerted attempts for delivering high-quality marketing content and campaigns that not only disseminate useful information but also does so in a manner that is engaging and arresting.
• Set the long-term vision, and strategies and drove delivery of innovative, high caliber, and high-quality marketing presentations to maintain a solid media presence.

• Accomplishments & Key Responsibilities:
• Instrumental in administering social media accounts, creating/publishing content (for Facebook, Instagram, Twitter, and other Social Media platforms in both languages English and Arabic), managing posts, and responding.
• Cohesively managed the brand image to achieve the marketing goals – managed weekly content calendar and ensured unified Social Media strategy designed after social media audits, establishing social media framework and.
• Designed posts using Photoshop, Illustrator, and Canva.com and kept up-to-date with the latest digital trends on social media and observed the brand performance on the Internet using listening tools such as Run.
• Masterfully conveyed messages to connect with the target audience curated top-quality content, and monitored the URLs shared on social media to review the number of clicks the link generated.
• Managed social media channels, analyzed and reported Facebook Insights: Reach, Page views, Posts, and People’s demographics. Contributing to evolving the strategy, leading content development, planning, and operations.

Lisbon, Lisbon, PT