Mohamed Nour El Din Email & Phone Number

Cairo, Cairo Governorate, Eg

Cairo, Egypt

In partnership with the Ministry of Communications and Information Technology (MCIT), Egypt and EYouth. Through this initiative, I have the opportunity to guide and mentor students across Egypt on essential skills to succeed in freelancing, & modern job market, including building strong personal brands on platforms like LinkedIn, improving client communication, and providing practical insights on effective communication, professional interactions, negotiation skills, emotional intelligence, time management, financial planning, and maintaining a healthy work-life balance in freelancing.

Egypt

•Relaunched the Agnucaston® and Klmadynon® brands in the Egyptian pharmaceutical market.•Produce tactical plans for Key strategic markets and lead the team’s engagement in execution.•Follow up on implementing and applying the settled online and offline marketing strategies, tactics, and plans with the internal and external stakeholders for consumers, HCPs, and pharmacists.•Led and developed training programs for diverse sales teams all over Egypt, for 35 medical representatives, and 6 district sales managers.•Launched a direct-to-consumer online social media campaign for the gynecology portfolio.•Launched an OTC pharmacy campaign for the gynecology portfolio targeting chain and independent pharmacies.•Manage the tools sales teams use for communication, training, and promotion of products.•Responsible for marketing budget allocation and management. •Effectively segment key markets and design positioning and targeting strategies and tactics.•Work closely with the Regulatory Affairs team to ensure fulfillment of EDA requirements.•Oversee events associated with key opinion leaders and advocacy groups to help shape the company’s understanding of market dynamics and developing trends.•Translate technical product details into easy-to-understand product features and benefits to position with differentiated selling tools.•Design market research and then apply findings to product promotion strategies.•Showcase solid ability to understand market trends, complex financial data, and customer needs to help define advanced planning and product positioning strategies that create value and drive growth.

Cairo, Egypt

Launched the "Brand Building Principles" online course.Learners by the end of the course will learn the brand-building process to establish a successful brand and the required skills to start their brand management career.

Cairo, Egypt

Vantage MEA is a leading regional company operating in the MiddleEast and Africa serving Pharmaceuticals, Nutraceuticals, MedicalDevices and Cosmetics segments.Launched Lumix - skin care social media campaign

• Relaunched Top Ging and Myo Fast brands in the Egyptian market• Developed and implemented strategic marketing plans and brand strategies that increased sales by more than 100 %.• Launched innovative marketing campaigns based on key objectives o Top Ging - Get Fit campaign o Top Ging Direct to consumer’s campaign o Top & Shop campaign o Top Ging & Myo Fast Gym campaign• Led and developed training programs for diverse sales teams all over Egypt• Monitor the ideal implementation of training solutions & outcomes in the market• Worked cross-functionally with Sales and creative teams on the most efficient use of resources for the implementation of marketing strategies• Managed the budgeting process• Planned and executed B2B and B2C marketing events• Identify new business opportunities through continuous assessment of the market dynamics

Cairo, Egypt

Cairo, Egypt

•Ensure an efficient collaboration process with BUs to meet business needs.•Enhance strategic partnerships with internal and external stakeholders (Marketing, Trade, KAM, and other areas)•Develop Trade Marketing strategic plan with/for the key strategic brands for both short and long terms, analyzing category trends, driving shopper insights, and anticipating competitor strategies Identify execution opportunities, innovation, and action plans to meet shopper and trade customer needs•Lead Distribution and product launch execution at POS (channel definition, commercial policy, distribution, and sales tracking);•Align with BUs, Revenue Management, and KAMs to maximize shopper pricing, promotion activities, and patient services•Lead shoppers & customers' activity calendar planning•Drive Trade Customer marketing initiatives, to develop sell-outs with all channels•Develop and manage initiatives for customer education programs (chains, pharmacists, institutions, etc)•Lead and organize the trade customer events and strategic meetings.•Co-create and innovate in partnership with customers, including promotions, patient in-store activities (information, new services, awareness campaigns), and customer education programs.•Monitor and guarantee the trade marketing and customer plan execution at all channels.•Deliver strong Sales Fundamentals (mix, distribution) across priority customers and segments.•Propose process and tools improvements to simplify execution.•Ensure appropriate POS & trade marketing resource allocation is aligned with BU strategy,•Define and pilot Trade Marketing KPIs.•Develop and monitor POS activities’ KPIs (sell-out, distribution, stock, market share…).•Maximize ROI and Trade Marketing activities effectiveness, aligned with BUs/ Brand strategies.•Collaborate to make forecasts for product demand to ensure the sustainability of inventory.•Develop talents, including internal training (sales force on execution, KAM on shopper insights…).

Bachelor Of Pharmacy (B.Pharm.), Pharmacy

Certified Marketing Executive Cme, Marketing

Advanced Digital Marketing Nanodegree Program, Digital Marketing

The Professional Digital Marketing Nanodegree Program, Digital Marketing, Excellent