Mohamed Nour El Din Email and Phone Number
Experienced Brand Manager and Pharmacist with 15 years of expertise in delivering & implementing marketing, & sales strategies, digital marketing, trade & shopper marketing, retail merchandising, team leadership, training & development in the pharmaceutical sector and consumer health care and Demonstrated success in driving market growth & enhancing profitability.Throughout my career, I have held pivotal roles at leading multinational and national pharmaceutical companies, including Sanofi, Roche, Biomed, and Bionorica SE. My experience spans a diverse portfolio of Rx, OTC, OTX, and herbal medicine brands, across various therapeutic specialties such as Obesity, Women's Health, Diabetes, Personal Care, Skincare, Pediatric, Diet, and Nutrition. I also have extensive experience training OTC sales teams in the pharmacy channels, developing programs to enhance sales, marketing & merchandising strategies, and engaging pharmacists.As a professional marketing trainer, I focus on developing future marketing talent. I worked as a Personal Branding and Freelancing Trainer at the Digital Egypt Pioneers Initiative (DEPI), in partnership with the Ministry of Communication & Information Technology Egypt and the EYouth Platform. In this role, I designed training programs that equipped young marketers with vital skills in personal branding and digital marketing, to prepare them for the modern job market.Additionally, I recently launched "Brand Building Principles," an online course with EYouth, providing essential insights for students and professionals to advance in brand building and management. I have extensive experience using AI tools for personalized content creation, targeted marketing, and customer engagement in digital marketing. I have designed and delivered specialized training programs on AI applications, equipping teams with the skills to effectively utilize these tools for improved performance and innovation.Podcaster at *Kelmeten* – an Arabic podcast that explores practical business insights and positive psychology.
Digital Egypt Pioneers Initiative - Depi
View- Website:
- depi.gov.eg
- Employees:
- 6318
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Personal Branding And Career Development Coach - Round 2Digital Egypt Pioneers Initiative - DepiCairo, Cairo Governorate, Eg
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Personal Branding & Freelance TrainerDigital Egypt Pioneers Initiative - Depi Oct 2024 - PresentCairo, EgyptIn partnership with the Ministry of Communications and Information Technology (MCIT), Egypt and EYouth. Through this initiative, I have the opportunity to guide and mentor students across Egypt on essential skills to succeed in freelancing, & modern job market, including building strong personal brands on platforms like LinkedIn, improving client communication, and providing practical insights on effective communication, professional interactions, negotiation skills, emotional intelligence, time management, financial planning, and maintaining a healthy work-life balance in freelancing.
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Brand ManagerBionorica Se Mar 2023 - PresentEgypt•Relaunched the Agnucaston® and Klmadynon® brands in the Egyptian pharmaceutical market.•Produce tactical plans for Key strategic markets and lead the team’s engagement in execution.•Follow up on implementing and applying the settled online and offline marketing strategies, tactics, and plans with the internal and external stakeholders for consumers, HCPs, and pharmacists.•Led and developed training programs for diverse sales teams all over Egypt, for 35 medical representatives, and 6 district sales managers.•Launched a direct-to-consumer online social media campaign for the gynecology portfolio.•Launched an OTC pharmacy campaign for the gynecology portfolio targeting chain and independent pharmacies.•Manage the tools sales teams use for communication, training, and promotion of products.•Responsible for marketing budget allocation and management. •Effectively segment key markets and design positioning and targeting strategies and tactics.•Work closely with the Regulatory Affairs team to ensure fulfillment of EDA requirements.•Oversee events associated with key opinion leaders and advocacy groups to help shape the company’s understanding of market dynamics and developing trends.•Translate technical product details into easy-to-understand product features and benefits to position with differentiated selling tools.•Design market research and then apply findings to product promotion strategies.•Showcase solid ability to understand market trends, complex financial data, and customer needs to help define advanced planning and product positioning strategies that create value and drive growth. -
Professional TrainerEyouth Oct 2022 - PresentCairo, EgyptLaunched the "Brand Building Principles" online course.Learners by the end of the course will learn the brand-building process to establish a successful brand and the required skills to start their brand management career. -
Brand ManagerVantage Pharmaceuticals Mea 2021 - PresentCairo, EgyptVantage MEA is a leading regional company operating in the MiddleEast and Africa serving Pharmaceuticals, Nutraceuticals, MedicalDevices and Cosmetics segments.Launched Lumix - skin care social media campaign -
Country Brand LeadBiomed For Pharmaceutical Industries 2018 - 2019• Relaunched Top Ging and Myo Fast brands in the Egyptian market• Developed and implemented strategic marketing plans and brand strategies that increased sales by more than 100 %.• Launched innovative marketing campaigns based on key objectives o Top Ging - Get Fit campaign o Top Ging Direct to consumer’s campaign o Top & Shop campaign o Top Ging & Myo Fast Gym campaign• Led and developed training programs for diverse sales teams all over Egypt• Monitor the ideal implementation of training solutions & outcomes in the market• Worked cross-functionally with Sales and creative teams on the most efficient use of resources for the implementation of marketing strategies• Managed the budgeting process• Planned and executed B2B and B2C marketing events• Identify new business opportunities through continuous assessment of the market dynamics -
Key Account SpecialistRoche Diabetes Care 2016 - 2017Cairo, Egypt -
Trade Marketing RepresentativeSanofi-Aventis 2012 - 2015Cairo, Egypt•Ensure an efficient collaboration process with BUs to meet business needs.•Enhance strategic partnerships with internal and external stakeholders (Marketing, Trade, KAM, and other areas)•Develop Trade Marketing strategic plan with/for the key strategic brands for both short and long terms, analyzing category trends, driving shopper insights, and anticipating competitor strategies Identify execution opportunities, innovation, and action plans to meet shopper and trade customer needs•Lead Distribution and product launch execution at POS (channel definition, commercial policy, distribution, and sales tracking);•Align with BUs, Revenue Management, and KAMs to maximize shopper pricing, promotion activities, and patient services•Lead shoppers & customers' activity calendar planning•Drive Trade Customer marketing initiatives, to develop sell-outs with all channels•Develop and manage initiatives for customer education programs (chains, pharmacists, institutions, etc)•Lead and organize the trade customer events and strategic meetings.•Co-create and innovate in partnership with customers, including promotions, patient in-store activities (information, new services, awareness campaigns), and customer education programs.•Monitor and guarantee the trade marketing and customer plan execution at all channels.•Deliver strong Sales Fundamentals (mix, distribution) across priority customers and segments.•Propose process and tools improvements to simplify execution.•Ensure appropriate POS & trade marketing resource allocation is aligned with BU strategy,•Define and pilot Trade Marketing KPIs.•Develop and monitor POS activities’ KPIs (sell-out, distribution, stock, market share…).•Maximize ROI and Trade Marketing activities effectiveness, aligned with BUs/ Brand strategies.•Collaborate to make forecasts for product demand to ensure the sustainability of inventory.•Develop talents, including internal training (sales force on execution, KAM on shopper insights…).
Mohamed Nour El Din Skills
Frequently Asked Questions about Mohamed Nour El Din
What company does Mohamed Nour El Din work for?
Mohamed Nour El Din works for Digital Egypt Pioneers Initiative - Depi
What is Mohamed Nour El Din's role at the current company?
Mohamed Nour El Din's current role is Personal Branding and Career Development Coach - Round 2.
What schools did Mohamed Nour El Din attend?
Mohamed Nour El Din attended Misr International University, Smei - Sales & Marketing Executives International, Udacity, Udacity.
What are some of Mohamed Nour El Din's interests?
Mohamed Nour El Din has interest in Arts And Culture, Health.
What skills is Mohamed Nour El Din known for?
Mohamed Nour El Din has skills like Product Marketing, Writing, Social Media, Digital Transformation, Sales Channel Development, Sales, Market Planning, Content Marketing, Digital Marketing, Advertising, Hospital Sales, Sales Effectiveness.
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Mohamed Nour El-din
Sr Field Professional / Eng. In Charge , Cased Hole - Wireline And Perforating At HalliburtonEgypt -
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Mohamed Nour El-Din
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