Mohsen Afifi Email & Phone Number

Cairo, Cairo Governorate, Eg

Al Khobar, Eastern, Saudi Arabia

𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗱𝗼?In my current hybrid role as Product and Design Manager, I lead the complete redesign of our apps and platform, focusing on creating a seamless and user-centric experience. My responsibilities span both product strategy and design execution:𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversee the product lifecycle from ideation to delivery, ensuring alignment with business goals and user needs. I collaborate cross-functionally with engineering, marketing, and stakeholders to define product roadmaps, set priorities, and manage timelines.𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Drive the full redesign of our apps and platform, delivering an enhanced, intuitive user experience. I own the end-to-end design process, from wireframes and prototypes to final implementation, ensuring a user-centered approach.𝗨𝘀𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Lead user research initiatives, including A/B testing and usability studies, to gather insights and validate design decisions. I leverage data-driven insights to inform product and design strategies, continuously iterating on designs to improve user satisfaction.This role allows me to merge my love for design with my expertise in product management, building designs that not only focus on user satisfaction but also meet business goals and align with strategic objectives, delivering high-quality digital products that drive both user engagement and business value.

Cairo, Egypt

Teaching a Product Management Bootcamp designed for recent graduates and anyone who wants to enter the field of product management, this Bootcamp aimed at equipping them to create exceptional products within tech startups and corporate environments.

Cairo, Egypt

𝗗𝗮𝘆-𝘁𝗼-𝗗𝗮𝘆 • Establish and optimize product workflows for the enterprise team, ensuring streamlined operations.• Elevate the user experience across enterprise investment products through targeted enhancements and innovations.• Collaborate with Scrum Masters to define and implement effective workflows for development teams.• Foster a close partnership with the development team to ensure a deep understanding of business objectives and requirements.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀Through detailed data analysis and strategic market positioning, I made a significant contribution to the development of a new feature that enhanced value for our business clients and expanded our enterprise user base. This initiative was critical in improving client satisfaction and extending our market presence, aligning perfectly with our strategic goals for growth and increased engagement in the corporate sector.

Riyadh, Saudi Arabia

𝗗𝗮𝘆-𝘁𝗼-𝗗𝗮𝘆 • Leading the development of the company's strategy, including crafting clear vision and mission statements.• Guiding the product's growth with an emphasis on enhancing user experience and ensuring alignment with long-term business objectives.• Enhancing team performance and synchronization through strategic initiatives and clear communication.• Transforming business requirements into product features that incorporate user preferences and contribute to customer satisfaction and business growth.• Advocating for a customer-first approach in product decisions, ensuring that user feedback and data analysis are integral to the product development process.• Designing marketing campaigns that strategically position the brand and effectively capture a unique market niche.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀I established a development process that improved alignment and communication across different departments. I also built the product and development processes from the ground up, optimizing the product lifecycle and enhancing team collaboration. Additionally, I led training sessions and workshops to equip the tech team with knowledge on financial products and educated the product team on key aspects of product management and development strategies. This focus on cross-functional education helped integrate data insights and marketing tactics into our product planning, driving growth and innovation.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀Through strategic planning in product management and enhancing operational efficiency, I led the company towards recognition by the prestigious 𝗡𝗮𝘀𝗱𝗮𝗾. My emphasis on integrating customer insights into our development strategy and leveraging marketing data played a pivotal role in refining our offerings and aligning them with market demands, significantly boosting our growth and presence in the market.

Cairo, Egypt

𝗗𝗮𝘆-𝘁𝗼-𝗗𝗮𝘆• Supervise the development process to ensure alignment with organizational objectives.• Collaborate closely with the development team to align projects with stakeholder expectations.• Coordinate with finance, operations, and compliance teams to ensure developed features comply with legal and financial regulations.• Rigorously test new features to confirm their functionality and quality meet the highest standards.• Use my design abilities to help the design team rebuild the product branding.• Engage actively with the marketing team to strategize and execute public-facing campaigns.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀I optimized the development process to meet and exceed quality and performance standards, contributing to the successful rebranding of both the company and its flagship app, Thndr. This initiative resulted in a substantial increase in user base and profitability. Additionally, I streamlined daily team processes, fostering a more efficient and engaging work environment.

San Francisco, California, United States

𝗗𝗮𝘆-𝘁𝗼-𝗗𝗮𝘆• Implements effective strategies for managing and prioritizing the company vision and goals to build the best process for the team to operate in the best way possible• Conducts market research and user analysis to set the product-market fit strategy for the company.• Utilize data-driven insights and strategic marketing to develop products that fulfill customer expectations and drive business objectives.• Collecting, managing, and prioritizing items in the product backlog, ensuring that tasks are coordinated and addressed in order of their importance and impact.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀Successfully led the improvement of development processes and internal/external communication channels, restructured team frameworks, and optimized various products. These initiatives contributed to increased company revenue, delivered enhanced value, and improved customer satisfaction.

Cairo, Egypt

𝗗𝗮𝘆-𝘁𝗼-𝗗𝗮𝘆As a dedicated Backend Developer, my responsibilities expand across the diverse landscape of creating, maintaining, and enhancing various services. I am an integral part of a proficient team entrusted with designing a multitude of tools for both internal operations and external client engagement. Our collaborative endeavors have led to the development of robust and secure systems, facilitating smooth business operations while ensuring top-notch service delivery to our clients.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀Effectively developed systems to empower various telecommunications organizations.

Cairo Governorate

𝗗𝗮𝘆-𝘁𝗼-𝗗𝗮𝘆Working as a Backend Developer, I actively participate within a collaborative team environment to execute integrations, foster tool development, and structure application programming interfaces (APIs) for our flagship mobile app, Zagel. Our team's commitment to these areas ensures the seamless functioning of our applications, enabling a robust user experience that sets our product apart. Leveraging state-of-the-art technologies, I am responsible for architecting, coding, and optimizing high-performance systems, contributing significantly to the ongoing growth and innovation of our digital offerings.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀Contributing to the digital transformation of prominent journals and magazines in Egypt such as Youm7, AlAhram, and Nour Magazine