Advised major brands in Southern California on retail expansion, fulfillment strategies, web sales optimization, and e-commerce department training.Managed the direct-to-consumer team, marketplace Acted as Product Manager for SalesForce Commerce Cloud (SFCC), overseeing dot-com P&L, planning, forecasting, and inventory allocation.Spearheaded A/B testing, affiliate marketing, SEO, CRO, UI/UX development, and omni-channel strategies for client websites.Implemented platform selection, website and app development, system integration, and ongoing technical support for various client needs.Directed digital marketing efforts including SEO/SEM, social media marketing, content and email marketing, and affiliate marketing.Optimized customer service and retention strategies through live chat, AI chatbots, ticket systems, loyalty programs, and customer feedback mechanisms.Managed logistics and fulfillment operations, optimizing supply chain management, order fulfillment solutions, and shipping automation.Integrated payment gateways (Square), developed pricing strategies, and conducted financial analysis and reporting.Ensured legal and regulatory compliance, including data security and intellectual property protection.