• Leading the design team of the Commercial Squad, one of Digikala’s 4 main design squads,• Managing the sellers’ panel redesign, including more than seven services and connectingwith more than 30 stakeholders, from delivery and warehousing to business andpromotions,• Developing user research strategies, forming a committee including designers,researchers, and PMs to redesign the sellers’ panel,• Communicating with +30 operational and business stakeholders and finding their needs indetail, to have a better view what are our constraints in the ideation stage,• Conducting ideation workshops and design sprints with the participation of team designers,• Supervising on design system development process and integrating commercial’s designsystem to the core one.

• Leading the design team of Digikala Cloud Services (Digicloud),• Leading the design team of a new product for hiring seasonal operational employees (FlexHiring System),• Developing user research and design strategies for Digicloud, and Flex Hiring,• Working closely with PMs to facilitate the design and delivery process, created a fulldocumentation template with a systematic execution workflow to make easy to do the rightstep for the teams,• Conductong requirement gathering meetings with different stakeholders of these twoproducts, from our warehouses and operational parts stakeholders to our technical andcloud system one,• Leading the processes of design Flex Hiring from scratch and Digicloud new features with anew information architecture and user flows.• Coaching five junior designers.

Takhfifan is the first and leading Group Buying Website in Iran, founded in 2010. Takhfifan is Offering daily deals at restaurants, retailers and service providers. Currently functional in 10 big cities of Iran.As a Senior Product Designer, I'm working on:• Improving design procedures,• Managing the process of the design system compilation,• Create important UX documents such as empathy maps, customer journey maps, etc,• Revamping the mobile app,• Improving different parts of the website, base on user research.

Altrabo is the biggest online white-label platform for travel which helps small and middle travel agencies with supplying and selling travel services like flight, train and bus ticket and hotel booking. Also, Altrabo can assist with the supplying and management of a company's employee's business and leisure trips.As a Senior Product Designer, I'm working on:• Designing Altrabo's official page for introducing the whole product and grabbing the attention of the prospective customers,• Conducting user research for our white-label OTA, based on two major kinds of customers including travel agencies and corporates,• Building personas, user stories, and user flows,• Designing two kinds of white-label OTA based on gathered data for desktop and mobile,• Designing back-office pages for our customers.

Alibaba Travels Co. is the pioneer of online travel services in Iran. www.alibaba.ir has the best place in the online travel market. Now Alibaba Travels Co. is offering domestic and international flights, train, bus ticketing and as soon as possible tour packages and car renting in www.alibaba.ir also we have another website launched recently for hotel and other accommodation reservations whose domain name is www.jabama.ir which is also a pioneer in accommodation reservation in Iran.• Creating the User Journey Map for each product, and compiling strategies for better user flow and finding opportunities to decrease the churn rate of each stage of sales funnel for marketing purposes, using WebEngage system,• Responsible for designing promotional landing pages, the strategies, and user flows for email marketing, the marketing team's official webpage and evaluating each one,• Designing User Experience for two novel products for marketing purposes,• Working with product managers and developers on conducting the user journey maps and marketing automation flows for each product.

• Responsible for developing the visual identity for our client's brands• Working on advertising items for ATL, TTL and BTL promotions. performing brainstorms for new advertising ideas.

• Designing the layout and visual guidelines of the magazine.• Designing the front cover.• Leading the design team.

• Designing the layout and visual guidelines of the magazine.• Designing the front cover.• Leading the design team.

• Designing the layout • Converting given data to infographics• Designing cover story pages• Ideate for font cover design

• Leading the design team• Designing the layout and visual guidelines of the magazine.• Designing the front cover.

• Designing the layout and visual guidelines of the magazine.

• Designing the front cover.• Designing newspaper's pages

• Designing the layout special pages.

• Designing the layout of regular pages