Mohsen Saroufim Email & Phone Number

France

In my current role at Lift Foils I lead efforts to develop the B2B dealer network, leveraging market insights to identify opportunities and establish strategic partnerships. I collaborate with marketing, product development, logistics, and operations teams to align business objectives and optimize go-to-market strategies.Achievements:・Expanded the B2B dealer network in the Middle East, driving significant brand awareness and product adoption.・Negotiated and secured key partnerships, ensuring sustainable business growth and profitability.・Represented Lift Foils at major industry events, generating leads and securing distribution and retail opportunities.

Dubai, United Arab Emirates

As a Freelance Business Operations Consultant, I have provided strategic consulting to various clients, specialising in market expansion, feasibility studies, and business planning in the Middle East markets.Achievements:・Enabled a Beirut-based GPS tracking and fleet management software company to secure funding for GCC expansion through a comprehensive feasibility study and five-year business plan.・Advised a multinational affordable art store against GCC expansion after conducting market prioritization, franchise negotiations, and a feasibility study, highlighting limited profitability and market volatility.・Guided a renowned NY-based jewellery designer to avoid opening mono-branded stores in the UAE and regional markets following in-depth market and feasibility studies.

Dubai, United Arab Emirates

As part of the Executive Management team, led the integration of group and local strategic initiatives for Intersport KSA, establishing the overall vision, operating model, and development plans. Managed business planning, multi-million dollar budgets, P&L responsibility, and all sales channels including brick-and-mortar, wholesale, B2B, and eCommerce.Achievements:・Launched Intersport in KSA, overseeing planning, site identification, lease negotiation, construction, and opening of three stores, expanding the team from 55 to 110 employees.・Doubled sales volume in the GCC within 12 months through combined organic and inorganic growth.・Reduced aged stock by 70% and cut shrinkage from -1.53% to -0.09% by implementing strategic markdowns and rigorous SOPs.

Dubai, United Arab Emirates

Provided strategic consultation for the Retail Projects & Market Research division, overseeing programs to optimize international franchises and business growth. Managed brand acquisition due diligence, regional expansions, and new business development opportunities.Achievements:・Led the due diligence of a multi-million-dollar acquisition of GUESS and ESPRIT and their integration in the GCC, Levant, and Egypt, expanding into the KSA market and renegotiating franchise and lease agreements.・Project managed the regional expansion plans for Marks & Spencer.・Successfully piloted new business development, securing franchise agreements and opening stores for brands like Gaudi and F&F by Tesco.

Dubai, United Arab Emirates

Managed all buying aspects of the DIY & Paints departments that represent more than 50% of the Ace business revenues. Set strategic commercial plans, optimised forecasts and provided accurate supply & stock management.

Beirut District, Lebanon

Purchased tools, home hardware, electrical, sanitary, automotive, paints, and garden products (local and imported) while setting separate commercial strategies for each store. Applied marketing plans via catalogues, radio campaigns, specialized magazines, flyers, billboards and local exhibitions.

Beirut District, Lebanon

Analysed and improved supply chain procedures while negotiating contracts with forwarders, rental/leasing and maintenance companies. Developed fleet management and distribution cycle projects through to software implementations.

Beirut

Managed vendor disputes while carrying out data entry and other administrative tasks