I joined Swvl in 2019 as a Quality Controller, responsible for upholding service quality standards across operations. By closely monitoring performance metrics, I collaborated with teams to address quality challenges and ensure a reliable, high-standard experience for customers.I was then promoted to the Onboarding Team, where I streamlined new client integrations, developing efficient onboarding protocols to support smooth transitions for both customers and internal teams.Later, I advanced to roles in both the Operations and Intercity Departments. As part of the Operations Team, I focused on enhancing route logistics and scheduling to boost efficiency. Within the Intercity Department, I served as a Travel Coordinator, managing travel schedules and ensuring reliable, safe intercity services until Swvl ceased operations in Pakistan in 2022.

At Nexus Marketing Pakistan, I began my career in 2015 as part of the marketing team and advanced to the role of Marketing Manager. In this capacity, I lead a talented team, ensuring smooth coordination between internal teams, senior management, and clients. My key responsibilities include:Overseeing team operations and performance, with an emphasis on meeting strategic objectives.Reporting regularly to senior leadership, providing actionable insights and performance metrics.Acting as the primary liaison for client communications, addressing inquiries and resolving issues to maintain high levels of satisfaction.Gathering and analyzing client feedback to inform ongoing improvements in service and strategy.Managing inventory to optimize resources and meet project requirements effectively.My role involves a balanced focus on team leadership, client relations, and operational efficiency.