Lead the strategic direction, design, execution and measurement of all HCP and Consumer-oriented marketing strategies, tactics and activities to deliver on the brand's objectives.• Responsible for leading and developing members of the brand team including but not limited to performance management, talent management and career development to shape the culture and develop a diverse pipeline for future Marketing leaders.• Responsible for leading the creation of an integrated channel… Show more Lead the strategic direction, design, execution and measurement of all HCP and Consumer-oriented marketing strategies, tactics and activities to deliver on the brand's objectives.• Responsible for leading and developing members of the brand team including but not limited to performance management, talent management and career development to shape the culture and develop a diverse pipeline for future Marketing leaders.• Responsible for leading the creation of an integrated channel marketing strategy.• Partner closely with sales teams to engage Field Sales around brand opportunities and mission, monitor performance, ensure message pull through and uncover opportunities and issues in execution.• Lead key marketing work: marketing strategies (PSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and ROI analysis.• Effectively manage marketing budget across the brand team to achieve expense targets• Support the design and implementation of launch/life cycle management plans that are responsive to patient needs, whether explicit or latent.• Collaborate with Managed Markets to produce a value story and pull through• Assess the investment viability in innovative brand programs, using economic sensitivity analysis, spend/sales scenario planning, and ROI variables to gauge risk and go/no go decisions.• Evaluate new program rollout based on the findings of test markets, pilots, or models.• Effectively work across the Commercial business to successfully build relationships and drive performance collectively through all marketing and sales channels• Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance.• Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities Show less