Over the past decade, I’ve lived the eCommerce journey - building a bootstrapped business from my bedroom to a £10m market leader. I know what it’s like to wear every hat, from managing operations and finance to driving marketing and scaling teams.But here’s the truth: if you’re not using data to guide your decisions, you’re guessing - and guesswork doesn’t scale. I’ve seen firsthand how crucial it is to get a clear, numbers-driven picture of your business’s health to avoid costly mistakes and shiny object distractions.Now, as an eCommerce Consultant, I help founders like you cut through the noise, integrate marketing and finance, and use data to make decisions that actually move the needle. No fluff. No fads. Just strategies that work.In addition to my work with LumoSense, I serve as Business Development Director at Halrix Commercial Systems, forging strategic partnerships and driving tailored M&E solutions for commercial clients. This role sharpens my ability to identify growth opportunities, streamline operations, and deliver value across industries - skills I bring to the table when consulting with eCommerce businesses.If you’re ready to scale intelligently and sustainably, let’s talk.